Graduate Certificate

Strategic Marketing, Graduate Certificate

Graduate Certificate in Strategic Marketing

The online Graduate Certificate in Strategic Marketing program is designed for professionals in any business or functional area that require an understanding of marketing to make informed strategic business decisions for their organizations.

Total Credits

$675

Cost Per Credit

Online

UNL

This certificate covers a variety of topics that are important to managers in all industries as they seek to influence marketing levers to provide a sustainable competitive advantage.

Students of this program gain skills to:

Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfillment.
Create a market-oriented organization and manage marketing strategy in international markets.
Understand and apply metrics for evaluating marketing strategy effectiveness.

The courses included in this certificate program helps prospective students understand the cutting-edge marketing concepts and tactics–from market segmentation and competitive positioning to digital and omni-channel marketing and leveraging marketing research for data-driven analysis. Credits earned from this program can be applied towards a Master of Business Administration (MBA).

The University of Nebraska–Lincoln, chartered as a land-grant university on February 15, 1869, creates opportunities for the state of Nebraska. It ranks consistently in the top tier of national research universities.

Students learn from faculty who create new knowledge, develop one-to-one connections with students and foster a sense of community. UNL is a proud member of the Big Ten Conference, the Big Ten Academic Alliance, and the Association of Public and Land-grant Universities (APLU).

Learning at UNL

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Career Outlook

According to the United States Bureau of Labor Statistics, the demand for marketing managers is projected to grow at a rate of 7%, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share.

Career paths include:

Marketing manager
Chief marketing officer
Director of marketing
Marketing analyst

Finance Your Education

The University of Nebraska offers some of the most affordable tuition rates in the region, particularly for our online programs. Explore the array of funding options to finance your education in a way that makes sense for you.

Online tuition rates are calculated by credit hour and college offering the course and, because the University of Nebraska is a public institution supported by Nebraska taxpayers, Nebraska residents may receive a lower tuition rate than out-of-state students.

Cost Per Credit
In-State	Out-of-State
$675	$675
Note: Campuses may charge additional fees; see the Paying for School page for more details.

Financial Aid and Scholarships

We believe cost should not be a barrier to accessing higher education, even for online programs. Financial aid and scholarships are available for many students. Please see the Paying for School page for additional information and links to campus financial aid resources.

Military and Veteran Services

Our programs are an ideal way for military, veterans, and dependents to advance education with military advisers and staff on each campus, flexible deployment and activation policies, and generous acceptance of transfer credits. Visit our Prospective Student page and explore what the University of Nebraska offers.

Ready to achieve your goals?

NU has the online experience for you.

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Transfer Credits

If you are a college student considering transferring courses, an adult returning to college or a high school student with college credit, Transfer Nebraska is for you.

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Verify this program is permitted in your state.

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Additional Program Information

Career Outlook