Online Marketing/Management | University of Nebraska at Kearney



University of Nebraska at Kearney

  • Course Delivery
    Fully Online
  • Total Credits
  • In-State Tuition Per Credit
  • Out of State Tuition Per Credit

Earn your degree from the University of Nebraska at Kearney

Get the same diploma as on campus students

The online Marketing/Management Minor is designed to provide students with a familiarity of marketing skills needed to work in a business environment.

Students choose the online Marketing/Management minor to:

  • Increase career opportunities.
  • Gain insight in managing projects and people effectively.
  • Tailor coursework to their career goals.

From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. Combining that with the management aspect of the minor, students gain insight on how to manage projects and people effectively and efficiently in their future jobs.

The minor is flexible, including two required courses (Principles of Marketing and Principles of Management), allowing students to choose elective courses to tailor the minor to their interests.

Career Outlook: Earning a minor in marketing/management proves to be an advantage to students in a variety of career paths. Students gain an understanding of how a brand or a company functions and have valuable insights to add in a business setting.

Career fields that may benefit from a minor in marketing/management include:

  • Advertising
  • Public relations
  • Communications
  • Business
  • Many other fields that incorporate expertise in marketing and management issues 

Heather Meyer, Ph.D.
Associate Professor

Heather Meyer is an associate professor in marketing and graduated with a doctorate from the University of Texas in 2011. She brings her unique and modern perspective in marketing to the University of Nebraska at Kearney.

To be accepted to this program, you must have:

  1. High school diploma or GED

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Complete and submit the online application for admissions
  • Pay the $45 non-refundable application fee
Apply Now

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.

Core Courses

Course NumberCourse NameCredits
MGT 301Principles of Management3

Course Number: MGT 301

An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.

MKT 300Principles of Marketing3

Course Number: MKT 300

Prereq: sophomore standing. The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services.

Elective Courses

Course NumberCourse NameCredits
BSAD 295Business Communications3

Course Number: BSAD 295

Prereq: ENG 101GS* Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course.

MGT 314Operations Management3

Course Number: MGT 314

Prereq: MGT 233GS* or equivalent This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to manufacturing and service processes. Students are expected to be computer literate.

MGT 380Human Resource Management3

Course Number: MGT 380

This course introduces the student to the theory and practice of human resource management. Topics include recruitment, selection, and placement; training, development and performance management; compensation; equal opportunity and the legal environment; and strategic implication of HRM and its relationship with other organizational functional areas. F, Sp.

MIS 302Principles of Management Information Systems3

Course Number: MIS 302

The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.

MKT 336Services Marketing3

Course Number: MKT 336

This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries, including the tourism, hospitality, banking, healthcare, and professional services.

MKT 430International Marketing3

Course Number: MKT 430

Prereq: MKT 300 or MGT 330 A comprehensive overview of existing international marketing systems, history and development.

MKT 437Sales Management3

Course Number: MKT 437

Prereq: MKT 300 or MKT 331 or permission of instructor The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.

MKT 438Consumer Behavior3

Course Number: MKT 438

Prereq: MKT 300, junior standing OR permission of instructor A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making.

MKT 460Strategic Product Management3

Course Number: MKT 460

Prereq: MKT 300 or permission of instructor To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product.

Cost for Nebraska Residents

  • Per Credit Hour

  • Tuition: $261.00
  • Fees: $57.25
  • Total: $318.25
  • 3 Credit Hours

  • Tuition: $783.00
  • Fees: $171.75
  • Total: $954.75

Cost for Out of State Residents

  • Per Credit Hour

  • Tuition: $396.00
  • Fees: $57.25
  • Total: $453.25
  • 3 Credit Hours

  • Tuition: $1188.00
  • Fees: $171.75
  • Total: $1359.75

Questions about tuition? We can help.

What's it like to take a program online?

  • Quality learning experience

    The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.

  • Flexibility

    Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

  • Service you expect from a leading University

    Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

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