Online Business Administration, BS (Marketing/Management) | University of Nebraska

Business Administration, BS (Marketing/Management)

Bachelor of Science

University of Nebraska at Kearney

  • Course Delivery
    Fully Online
  • Total Credits
    120
  • In-State Tuition Per Credit
    $259.00
  • Out of State Tuition Per Credit
    $396.00

Earn your degree from the University of Nebraska at Kearney

Get the same diploma as on campus students

The online Business Administration, BS degree program with a minor in Marketing/Mangagement is ideal for working adults interested in skill and knowledge development, as well as degree completion. 

This program is designed to provide students with a familiarity of marketing skills needed to work in a business environment. 

Students choose the online Marketing/Management minor to:

  • Increase career opportunities.
  • Gain insight in managing projects and people effectively.
  • Tailor coursework to their career goals.

Students benefit from this program by gaining a solid foundation in the various aspects of business that may move them ahead in their field or push them forward in a new career path. 

In addition, students gain:

  • an appreciation of how the integration of those functional areas impacts organizational performance.
  • leadership skills built through core coursework and flexible electives.
  • meaningful connections with faculty and fellow students that last beyond graduation.
  • confidence to advance their career.

Career Outlook: Earning a business degree with a minor in marketing/management proves to be an advantage to students in a variety of career paths. Students gain an understanding of how a brand or a company functions and have valuable insights to add in a business setting.

Career fields that may benefit from a minor in marketing/management include:

  • Advertising
  • Public relations
  • Communications
  • Business
  • Many other fields that incorporate expertise in marketing and management issues



This program is accredited by The Association to Advance Collegiate Schools of Business

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that enables maximum learning and because technology provides students with maximum access to education.

To be accepted to this program, you must have:

  1. High school dipolma.

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Complete and submit the online application for admissions.
  • Pay the $45 non-refundable application fee.

Apply Now

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.

Core Courses

Course NumberCourse NameCredits
Take six of the following courses: 18

Course Number:

MKT 336 Services Marketing, MKT 430 International Marketing, MKT 437 Sales Management, MKT 438 Consumer Behavior, MKT 457 E-Marketing, MKT 460 Strategic Product Management, MGT 355 Organizational Behavior, MGT 380 Human Resource Management, MGT 401 Small Business Management, MGT 498 Management Topics

ACCT 250Principles of Accounting I3

Course Number: ACCT 250

The basic accounting cycle; current assets, current liabilities, and plant assets. Focuses on financial reporting for service businesses or merchandising businesses which have one owner.

ACCT 251Principles of Accounting II3

Course Number: ACCT 251

Continuation of the basic accounting cycle with particular attention given to development of special procedures for control, partnerships, and corporations. Analysis of financial information used within the organization by manufacturing and service businesses.

ACCT 311Business Law3

Course Number: ACCT 311

A study of the legal environment of business. Topics include legal theory, and resources, ethics, the court system, torts, contracts, government regulation, property law and international law considerations.

BSAD 100Exploring Business1

Course Number: BSAD 100

The goal of this course is to help the student make a successful transition from high school the College of Business and Technology by providing the opportunity to explore the various business disciplines and associated campus and career opportunities. The student will be asked to take an active involvement in academic issues and topics such as the facilities and offerings provided by the College of Business and Technology, requirements for successful course and program completion and the values and skills that lead to professional and personal success.

BSAD 295Business Communications3

Course Number: BSAD 295

Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course.

BSAD 400Professional Readiness1

Course Number: BSAD 400

The goal of this course is to help the student make a successful transition from the College of Business & Technology to future professional success. Student leadership will be required in various forms in order to determine accomplishment of designated learning goals. Students will also be expected to take an active involvement in activities designed to further enhance professional readiness and help establish positive future connections with the College and business communities.

FIN 308Principles of Finance3

Course Number: FIN 308

Concepts of firm valuation and capital budgeting, capital structure and cost of capital and analysis of financial statements.

MGT 301Principles of Management3

Course Number: MGT 301

An integrated study of the functions of a manager: planning, organizing, leading and controlling. An in-depth look at various management theories.

MGT 314Operations and Supply Management3

Course Number: MGT 314

Operations management is concerned with the execution of strategy. It involves the systematic design, operation, control and improvement of business processes to achieve organizational goals and create economic value. Successfully managing operations is vital to the long-term viability of every type of organization. This course provides a broad overview of issues in operations and supply chain management emphasizing a strategic orientation toward design and improvement issues. Specific topics include competitiveness; operations strategy; quality management; statistical process control; design of products, services, processes and facilities; project management; forecasting; supply chain management; inventory management; lean production; and scheduling.

MGT 493Social Responsibilities of Business: Issues and Ethics3

Course Number: MGT 493

A study of the societal challenge of business and organizations; how business and society interface; micro and macro publics of business and organization, environment, consumerism, employee rights, equality/diversity, international business and future corporate ethos. This course covers legal, ethical and social responsibility issues of business and organizations.

MGT 495Administrative Strategy and Policy3

Course Number: MGT 495

As the capstone course in business, the course is designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making.

MIS 302Principles of Management Information Systems3

Course Number: MIS 302

The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.

MKT 300Principles of Marketing3

Course Number: MKT 300

The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting and distributing goods and/or services.

Cost for Nebraska Residents

  • Per Credit Hour

  • Tuition: $259.00
  • Fees: $57.25
  • Total: $316.25
  • 3 Credit Hours

  • Tuition: $777.00
  • Fees: $171.75
  • Total: $948.75

Cost for Out of State Residents

  • Per Credit Hour

  • Tuition: $396.00
  • Fees: $57.25
  • Total: $453.25
  • 3 Credit Hours

  • Tuition: $1188.00
  • Fees: $171.75
  • Total: $1359.75

Questions about tuition? We can help.

What's it like to take a program online?

  • Quality learning experience

    The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.

  • Flexibility

    Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

  • Service you expect from a leading University

    Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

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