Strategic Marketing, Graduate Certificate
Graduate Certificate in Strategic Marketing
Why Pursue This Program
The online Strategic Marketing, Graduate Certificate is designed for professionals in any business or functional area that require an understanding of marketing to make informed strategic business decisions for their organizations.
This certificate covers a variety of topics that are important to managers in all industries as they seek to influence marketing levers to provide a sustainable competitive advantage.
Students of this program gain skills to:
- Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfillment
- Create a market-oriented organization and manage marketing strategy in international markets
- Understand and apply metrics for evaluating marketing strategy effectiveness
The courses included in this certificate program helps prospective students understand the cutting-edge marketing concepts and tactics – from market segmentation and competitive positioning to digital and omni-channel marketing and leveraging marketing research for data-driven analysis.
Credits earned from this program can be applied towards a Master of Business Administration (MBA).
According to the United States Bureau of Labor Statistics, the demand for marketing managers is projected to grow at a rate of 7%, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share.
Career paths include:
- Marketing Manager
- Chief Marketing Officer
- Director of Marketing
- Marketing Analyst
What's it like to take a program online?
Quality learning experience
The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.
Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.
Service you expect from a leading University
Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.