Strategic Marketing, Graduate Certificate
Graduate Certificate in Strategic Marketing

University of Nebraska - Lincoln
Overview
Admissions and Requirements
Courses You’ll Take
Tuition & Fees
Program Overview
The online Strategic Marketing, Graduate Certificate is designed for professionals in any business or functional area that require an understanding of marketing to make informed strategic business decisions for their organizations.
This certificate covers a variety of topics that are important to managers in all industries as they seek to influence marketing levers to provide a sustainable competitive advantage.
Students of this program gain skills to:
- Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfillment
- Create a market-oriented organization and manage marketing strategy in international markets
- Understand and apply metrics for evaluating marketing strategy effectiveness
The courses included in this certificate program helps prospective students understand the cutting-edge marketing concepts and tactics – from market segmentation and competitive positioning to digital and omni-channel marketing and leveraging marketing research for data-driven analysis.
Credits earned from this program can be applied towards a Master of Business Administration (MBA).
Career Outlook:
According to the United States Bureau of Labor Statistics, the demand for marketing managers is projected to grow at a rate of 7%, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share.
Career paths include:
- Marketing Manager
- Chief Marketing Officer
- Director of Marketing
- Marketing Analyst
Admissions and Requirements
To be accepted to this program, you must have:
A Bachelor's degree
3 GPA or above on a 4.0 scale
A written personal statement
Letter of interest
Official transcripts from all previous schools
Resume
3 References
To apply to this program:
- Complete and submit the online application for Graduate Studies.
- Pay the $50 application fee.
Courses You’ll Take
Core Courses
Course Number | Course Name | Credits |
---|---|---|
GRBA 813 | Managerial Marketing | 3 |
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision-making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues. |
Elective Courses
Course Number | Course Name | Credits |
---|---|---|
MRKT 826 | Services Marketing | 3 |
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action. Prerequisite: MRKT 341. | ||
MRKT 855 | Marketing and Globalization | 3 |
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites: GRBA 813 or equivalent. | ||
MRKT 821 | Applied Marketing Research | 3 |
Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance. | ||
MRKT 822 | Survey of Buyer Behavior | 3 |
Survey of the literature of buyer behavior. Economic, sociocultural and psychological aspects of buying behavior as the basis of marketing strategy and public policy. | ||
MRKT 828 | Sports Marketing | 3 |
Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage if the growing popularity of women's sports, and the globalization of sports. | ||
MRKT 830 | Strategic Issues and Marketing Communication | 3 |
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis. | ||
MRKT 835 | Marketing Channels of Distribution | 3 |
Marketing management issues related to selection of intermediaries, channel control, marketing institutions, channel power and pricing. Distribution management issues: location, finished goods inventory, transportation, communication, and customer service. | ||
MRKT 841 | Digital Marketing and Electronic Commerce | 3 |
Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce. |
Tuition & Fees
Nebraska Residents
Per Credit Hour
- Tuition
- $650.00
- Fees
- $52.50
- Total
- $702.50
3 Credit Hours
- Tuition
- $1950.00
- Fees
- $157.50
- Total
- $2107.50
Out of State Residents
Per Credit Hour
- Tuition
- $650.00
- Fees
- $52.50
- Total
- $702.50
3 Credit Hours
- Tuition
- $1950.00
- Fees
- $157.50
- Total
- $2107.50
About Faculty
University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.
Application Deadlines
- Fall SemesterJul 15
- Spring SemesterDec 01
- Summer SessionApr 15