Online Strategic Marketing, Graduate Certificate | Certificate

Program Overview

The online Strategic Marketing, Graduate Certificate is designed for professionals in any business or functional area that require an understanding of marketing to make informed strategic business decisions for their organizations.

This certificate covers a variety of topics that are important to managers in all industries as they seek to influence marketing levers to provide a sustainable competitive advantage.

Students of this program gain skills to:

Creatively apply strategic marketing thinking in a way that fosters and rewards sustainable approaches to customer need fulfillment
Create a market-oriented organization and manage marketing strategy in international markets
Understand and apply metrics for evaluating marketing strategy effectiveness

The courses included in this certificate program helps prospective students understand the cutting-edge marketing concepts and tactics – from market segmentation and competitive positioning to digital and omni-channel marketing and leveraging marketing research for data-driven analysis.

Credits earned from this program can be applied towards a Master of Business Administration (MBA).

Career Outlook:

According to the United States Bureau of Labor Statistics, the demand for marketing managers is projected to grow at a rate of 7%, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share.

Career paths include:

Marketing Manager
Chief Marketing Officer
Director of Marketing
Marketing Analyst

Admissions and Requirements

To be accepted to this program, you must have:

A Bachelor's degree
3 GPA or above on a 4.0 scale
A written personal statement
Letter of interest
Official transcripts from all previous schools
Resume
3 References

To apply to this program:

Complete and submit the online application for Graduate Studies.
Pay the $50 application fee.

Courses You’ll Take

Core Courses

Course Number	Course Name	Credits
GRBA 813	Managerial Marketing	3
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision-making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.

Elective Courses

Course Number	Course Name	Credits
MRKT 826	Services Marketing	3
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action. Prerequisite: MRKT 341.
MRKT 855	Marketing and Globalization	3
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites: GRBA 813 or equivalent.
MRKT 821	Applied Marketing Research	3
Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.
MRKT 822	Survey of Buyer Behavior	3
Survey of the literature of buyer behavior. Economic, sociocultural and psychological aspects of buying behavior as the basis of marketing strategy and public policy.
MRKT 828	Sports Marketing	3
Basic concepts and theories unique to sports marketing, review of the basic principles of marketing in the context of sports. Framework provided for incorporation of unpredictable nature of the sports industry and exploration of the complex relationships between the elements of sports and marketing. Current research in the area of sports marketing, coverage if the growing popularity of women's sports, and the globalization of sports.
MRKT 830	Strategic Issues and Marketing Communication	3
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis.
MRKT 835	Marketing Channels of Distribution	3
Marketing management issues related to selection of intermediaries, channel control, marketing institutions, channel power and pricing. Distribution management issues: location, finished goods inventory, transportation, communication, and customer service.
MRKT 841	Digital Marketing and Electronic Commerce	3
Strategies to deal with opportunities and challenges of evolving technology and marketing in digital networks of customers, suppliers, and employees; social and mobile marketing; different interactive marketing platforms for e-commerce; the future and strategic, societal, and ethical implications of technology and interactive marketing in e-commerce.

Strategic Marketing, Graduate Certificate

Graduate Certificate in Strategic Marketing

University of Nebraska - Lincoln

Overview

Admissions and Requirements

Courses You’ll Take

Tuition & Fees

Program Overview

Admissions and Requirements

To be accepted to this program, you must have:

A Bachelor's degree

3 GPA or above on a 4.0 scale

A written personal statement

Official transcripts from all previous schools

Resume

3 References

To apply to this program:

Courses You’ll Take

Core Courses

Elective Courses

Tuition & Fees

Nebraska Residents

Per Credit Hour

3 Credit Hours

Out of State Residents

Per Credit Hour

3 Credit Hours

About Faculty

Application Deadlines