Public Relations & Social Media, Graduate Certificate

Graduate Certificate in Public Relations and Social Media

University of Nebraska - Lincoln

  • Fully Online
  • 12
  • $357.00
  • $676.00

Program Overview

The online Public Relations & Social Media, Graduate Certificate program, focuses on enhancing students' understanding of current practices on new communications platforms. 

Students choose this program because:

  • They are interested in advancing their public relations or social media career while continuing to work in their field.  
  • They want to keep up with the current changing technology that will be valuable to their profession. 
  • They wish to fill gaps in your professional communications knowledge. 
  • They wish to make themselves more valuable in their workplace by gaining current knowledge in social media and public relations.

This 12-credit-hour certificate can apply toward the complete 36-hour master's degree, the Master of Arts in Journalism and Mass Communications with a specialization in Integrated Media Communications. 

Career Outlook: With many brands seeking experienced professionals that are involved with maintaining brand image and consistency for the organization, public relations professions are on the rise. According to the U.S. Bureau of Labor Statistics, the field for Public Relations Specialists is projected to grow at about 9% from 2016 to 2026 which is about as fast as average. The annual median pay for a Public Relations Specialist is $58,020. The annual median pay for a Social Media Strategist is $56,770.This program is ideal for professionals working in areas such as:

  • Public Relations 
  • Social Media Strategy 
  • Communications 
  • Investor Relations 
  • Internal Relations 
  • Marketing Manager 
  • Advertising 
  • Branding Specialist 

Admissions and Requirements

To be accepted to this program, you must have:

  1. A Bachelor's degree

  2. Taken the TOEFL or IELTS

    (Only required if English is not your native language)

  3. A written personal statement

  4. Official transcripts from all previous schools

  5. Resume

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Apply and be admitted to Graduate Studies at the University of Nebraska-Lincoln
  • Pay the non-refundable $50 application processing fee
  • Submit one set of official transcripts from each college or university you have attended to Office of Graduate Studies
  • Apply and be admitted to the department

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
ADPR 866Social Media Theory and Practice3
Key theories related to the study of social media, important social media monitoring and management practices, and advertising/PR opportunities on the most popular social and mobile media platforms.
ADPR 830Strategic Communications: Advertising and Strategies 3
Seminar for graduate students who do not have the equivalent of an undergraduate degree in advertising. Business of advertising and promotion, and the processes and planning involved in strategic promotional communication. Current issues and strategies faced by advertising practitioners, the importance of branding, integrated marketing communications and promotion. Creation of a strategic marketing plan.
ADPR 834Digital Insights and Analytics 3
A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.

Tuition & Fees

Nebraska Residents

Per Credit Hour


3 Credit Hours


Out of State Residents

Per Credit Hour


3 Credit Hours

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Application Deadlines
  • Fall Semester Aug 01
  • Spring Semester Nov 01
  • Summer SessionMay 01