Marketing/Management, Minor
Minor in Marketing/Management
University of Nebraska at Kearney
Overview
Admissions and Requirements
Courses You’ll Take
Tuition & Fees
Program Overview
The online Marketing/Management Minor is designed to provide students with a familiarity of marketing skills needed to work in a business environment.
Students choose the online Marketing/Management minor to:
- Increase career opportunities.
- Gain insight into managing projects and people effectively.
- Tailor coursework to their career goals.
From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. Combining that with the management aspect of the minor, students gain insight on how to manage projects and people effectively and efficiently in their future jobs.
The minor is flexible, including two required courses (Principles of Marketing and Principles of Management), allowing students to choose elective courses to tailor the minor to their interests.
Career Outlook: Earning a minor in marketing/management proves to be an advantage to students in a variety of career paths. Students gain an understanding of how a brand or a company functions and have valuable insights to add in a business setting.
Career fields that may benefit from a minor in marketing/management include:
- Advertising
- Public relations
- Communications
- Business
- Many other fields that incorporate expertise in marketing and management issues
Admissions and Requirements
To be accepted to this program, you must have:
High school diploma or GED
NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states
To apply to this program:
- Complete and submit the online application for admissions
- Pay the $45 non-refundable application fee
Courses You’ll Take
Core Courses
| Course Number | Course Name | Credits |
|---|---|---|
| MGT 301 | Principles of Management | 3 |
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories. | ||
| MKT 300 | Principles of Marketing | 3 |
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services. Prerequisite: sophomore standing. | ||
Elective Courses
| Course Number | Course Name | Credits |
|---|---|---|
| MGT 314 | Operations Management | 3 |
Prereq: MGT 233GS* or equivalent
This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to manufacturing and service processes. Students are expected to be computer literate. | ||
| MIS 302 | Principles of Management Information Systems | 3 |
The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations. | ||
| MKT 438 | Consumer Behavior | 3 |
Prereq: MKT 300, junior standing OR permission of instructor
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making. | ||
| MKT 430 | International Marketing | 3 |
A comprehensive overview of existing international marketing systems, history and development. Prerequisite: MKT 300 or MGT 330 | ||
| MKT 437 | Sales Management | 3 |
Prereq: MKT 300 or MKT 331 or permission of instructor
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people. | ||
| MKT 460 | Strategic Product Management | 3 |
To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product. Prerequisite: MKT 300 or permission of instructor. | ||
| MKT 336 | Services Marketing | 3 |
Prereq: none
This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries, including the tourism, hospitality, banking, healthcare, and professional services. | ||
| BSAD 295 | Business Communications | 3 |
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course. Prerequisite: ENG 101 or ENG 102 or English ACT score of 29 or above. | ||
| MKT 437/837P | Sales Management | 3 |
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling and evaluating sales and people. | ||
Tuition & Fees
Nebraska Residents
Per Credit Hour
- Tuition
- $259.00
- Fees
- $57.25
- Total
- $316.25
3 Credit Hours
- Tuition
- $777.00
- Fees
- $171.75
- Total
- $948.75
Out of State Residents
Per Credit Hour
- Tuition
- $396.00
- Fees
- $57.25
- Total
- $453.25
3 Credit Hours
- Tuition
- $1188.00
- Fees
- $171.75
- Total
- $1359.75
Heather Meyer, Ph.D.
Associate Professor
Heather Meyer is an associate professor in marketing and graduated with a doctorate from the University of Texas in 2011. She brings her unique and modern perspective in marketing to the University of Nebraska at Kearney.
Application Deadlines
Rolling admissions. Application review will begin upon receipt of all required application materials.