Marketing/Management, Minor

Minor in Marketing/Management

University of Nebraska at Kearney

  • Fully Online
  • 24
    Credits
  • $259.00
    In-State
  • $396.00
    Out-of-State

Program Overview

The online Marketing/Management Minor is designed to provide students with a familiarity of marketing skills needed to work in a business environment.

Students choose the online Marketing/Management minor to:

  • Increase career opportunities.
  • Gain insight into managing projects and people effectively.
  • Tailor coursework to their career goals.

From advertising to retailing, and from sales to research, the marketing world is one with a vast amount of opportunities. Combining that with the management aspect of the minor, students gain insight on how to manage projects and people effectively and efficiently in their future jobs.

The minor is flexible, including two required courses (Principles of Marketing and Principles of Management), allowing students to choose elective courses to tailor the minor to their interests.

Career Outlook: Earning a minor in marketing/management proves to be an advantage to students in a variety of career paths. Students gain an understanding of how a brand or a company functions and have valuable insights to add in a business setting.

Career fields that may benefit from a minor in marketing/management include:

  • Advertising
  • Public relations
  • Communications
  • Business
  • Many other fields that incorporate expertise in marketing and management issues

Admissions and Requirements

To be accepted to this program, you must have:

  1. High school diploma or GED

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Complete and submit the online application for admissions
  • Pay the $45 non-refundable application fee

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
MGT 301Principles of Management3
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.
MKT 300Principles of Marketing3
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services. Prerequisite: sophomore standing.

Elective Courses

Course NumberCourse NameCredits
MGT 314Operations Management3
Prereq: MGT 233GS* or equivalent This course explores the transformation of materials, land, labor, and capital into goods and services. Quantitative management systems are applied to manufacturing and service processes. Students are expected to be computer literate.
MIS 302Principles of Management Information Systems3
The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.
MKT 438Consumer Behavior3
Prereq: MKT 300, junior standing OR permission of instructor A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making.
MKT 430International Marketing3
A comprehensive overview of existing international marketing systems, history and development. Prerequisite: MKT 300 or MGT 330
MKT 437Sales Management3
Prereq: MKT 300 or MKT 331 or permission of instructor The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling, and evaluating sales and people.
MKT 460Strategic Product Management3
To develop an awareness and understanding of the issues, tools and techniques used from inception to launch of a product. Prerequisite: MKT 300 or permission of instructor.
MKT 336Services Marketing3
Prereq: none This course presents concepts and strategies for addressing the distinctive marketing challenges in service industries, including the tourism, hospitality, banking, healthcare, and professional services.
BSAD 295Business Communications3
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course. Prerequisite: ENG 101 or ENG 102 or English ACT score of 29 or above.
MKT 437/837PSales Management3
The concepts and practices of an established body of management knowledge used to cope with the dynamic business environment of both direct and telemarketing sales; job descriptions and qualifications, recruiting, training, determining sales potential, establishing workloads, scheduling, allocating quotas, compensating, controlling and evaluating sales and people.

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$259.00
Fees
$57.25
Total
$316.25

3 Credit Hours

Tuition
$777.00
Fees
$171.75
Total
$948.75

Out of State Residents

Per Credit Hour

Tuition
$396.00
Fees
$57.25
Total
$453.25

3 Credit Hours

Tuition
$1188.00
Fees
$171.75
Total
$1359.75
Heather Meyer, Ph.D.
Associate Professor

Heather Meyer is an associate professor in marketing and graduated with a doctorate from the University of Texas in 2011. She brings her unique and modern perspective in marketing to the University of Nebraska at Kearney.

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.