Marketing Analytics, Graduate Certificate

Graduate Certificate in Marketing Analytics

University of Nebraska - Lincoln

  • Fully Online
  • 12
    Credits
  • $650.00
    In-State
  • $650.00
    Out-of-State

Program Overview

The online Marketing Analytics, Graduate Certificate is designed for sales and marketing professionals who would like to use marketing-specific data-analytic tools in their decision making.

Students of this program gain skills to:

  • Recognize the goals, challenges and metrics to use in explanatory and predictive analyses
  • Analyze the strengths and weaknesses of various marketing analytics models and statistical applications
  • Understand how analytical techniques and quantitative models can enhance decision-making by converting data and information to insights and decisions.

The courses included in this certificate program have been specifically selected to help prospective students understand the cutting-edge analytic tools and techniques useful for areas such as: 

  • Sales forecasting
  • Key-account management
  • Predictive modeling
  • Consumer segmentation
  • Micro-targeting
  • Consumer choice modeling
  • Data mining

Career Outlook:

According to the United States Bureau of Labor Statistics, the demand for market research analysts is projected to grow at a rate of 18%, much faster than the average for all occupations. Demand will be driven by an increasing use of data and market research across many industries.

  • Career paths include:
  • Director of Market Research
  • Market Research Analyst
  • Insights Analyst
  • Product Research Analyst

Admissions and Requirements

To be accepted to this program, you must have:

  1. A Bachelor's degree

  2. 3 GPA or above on a 4.0 scale

  3. A written personal statement

    Letter of interest

  4. Official transcripts from all previous schools

  5. Resume

  6. 3 References.

To apply to this program:

  1. Complete and submit the online application for graduate studies.
  2. Pay the $50 application fee.

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
GRBA 813Managerial Marketing3
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.
GRBA 851Business Analytics3
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making.  Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisites for course: Admission to the MBA or MPA program and/or permission of the MBA director

Elective Courses

Course NumberCourse NameCredits
MRKT 845Advanced Marketing Analytics3
Web, social media and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing. Prerequisites for course: GRBA 851
MRKT 821Applied Marketing Research3
Research methods to supply marketing information pertaining to the: assessment of the nature of demand, assessment of the extent of demand, marketing program development, and the monitoring of marketing performance.
MRKT 824Advanced Quantitative Analysis in Marketing3
Review, evaluation, and design of advanced marketing research investigations. State-of-the-art methodological issues relevant to marketing to provide an understanding of multivariate data analysis pertinent to the marketing literature. Analysis of linkage, structure, and causality/change for marketing phenomena.
MRKT 850Data-Driven Marketing Strategy3
Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today's managers.

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$650.00
Fees
$52.50
Total
$702.50

3 Credit Hours

Tuition
$1950.00
Fees
$157.50
Total
$2107.50

Out of State Residents

Per Credit Hour

Tuition
$650.00
Fees
$52.50
Total
$702.50

3 Credit Hours

Tuition
$1950.00
Fees
$157.50
Total
$2107.50
About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Application Deadlines
  • Fall SemesterJul 15
  • Spring SemesterDec 01
  • Summer SessionApr 15