Marketing Analytics, Graduate Certificate

Graduate Certificate in Marketing Analytics

University of Nebraska - Lincoln

  • Fully Online
  • 12
  • $650.00
  • $650.00

Why Pursue This Program

The online Marketing Analytics, Graduate Certificate is designed for sales and marketing professionals who would like to use marketing-specific data-analytic tools in their decision making.

Students of this program gain skills to:

  • Recognize the goals, challenges and metrics to use in explanatory and predictive analyses
  • Analyze the strengths and weaknesses of various marketing analytics models and statistical applications
  • Understand how analytical techniques and quantitative models can enhance decision-making by converting data and information to insights and decisions.

The courses included in this certificate program have been specifically selected to help prospective students understand the cutting-edge analytic tools and techniques useful for areas such as: 

  • Sales forecasting
  • Key-account management
  • Predictive modeling
  • Consumer segmentation
  • Micro-targeting
  • Consumer choice modeling
  • Data mining

Career Outlook:

According to the United States Bureau of Labor Statistics, the demand for market research analysts is projected to grow at a rate of 18%, much faster than the average for all occupations. Demand will be driven by an increasing use of data and market research across many industries.

  • Career paths include:
  • Director of Market Research
  • Market Research Analyst
  • Insights Analyst
  • Product Research Analyst

What's it like to take a program online?

Quality learning experience

The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.


Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

Service you expect from a leading University

Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.