Journalism & Mass Communications, MA (Integrated Media Communications)

Master of Arts Degree in Journalism and Mass Communications with a Specialization in Integrated Media Communications

University of Nebraska - Lincoln

  • Fully Online
  • 36
  • $357.00
  • $676.00

Why Pursue This Program

The online Journalism & Mass Communications, MA with a specialization in Integrated Media Communications is designed for those who want to enhance their skills in a rapidly changing media environment in the context of advertising and public relations. 

Students choose this program because:

  • They wish to build or enhance their professional knowledge, skills and leadership in journalism and mass communication 
  • The interdisciplinary curriculum provides them with up-to-date knowledge with practical application and individualized experience 
  • There are thesis and non-thesis options 

The Integrated Media Communications specialization is one of two specializations offered within the Master of Arts in Journalism & Mass Communication online program. It is offered in conjunction with the University of Nebraska at Kearney. 

Upon completion of the program, the specialization will appear on your diploma and transcript indicating specific expertise in this area.

Career Outlook

Brands are exploring new strategies to engage consumers in the digital age by creating cohesive media plans. Innovative marketing communications ensures the development of content in order to build strong brands. The U.S. Bureau of Labor and Statistics predicts a 9% job growth for marketing managers from 2014 to 2024. 

Upon completion of the specialization in integrated media communications, students can apply the knowledge they have learned to a multitude of career paths including:

  • Marketing Director 
  • Marketing Manager 
  • Account Executive  
  • Marketing Strategist 
  • Marketing Analyst 
  • SEO Manager 
  • Communications Director 
  • Digital Marketing Manager 
  • Marketing Researcher 

What's it like to take a program online?

Quality learning experience

The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.


Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

Service you expect from a leading University

Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.