Business Administration, MBA (Business Analytics)

Master of Business Administration Degree with a Specialization in Business Analytics

University of Nebraska - Lincoln

  • Fully Online
  • 48
    Credits
  • $650.00
    In-State
  • $650.00
    Out-of-State

Program Overview

The online Master of Business Administration (MBA) program with a specialization in business analytics prepares business leaders to solve specific business problems by analyzing big data.

Students choose this program because:

  • The curriculum combines core competencies in-demand with employers with a flexible set of electives to make their degree fit their career path
  • World-class Big Ten faculty offers dynamic online learning experiences and courses backed by scholarly research and lead the conversation on what's next in business
  • The network of peers that spans multiple industries, job titles and geographic locations, who provide meaningful connections and exceptional peer-to-peer learning opportunities
  • The ability to partner with career professionals

Core courses in this program provide students with comprehensive skills directly applicable to today's business world. Courses are delivered completely online, optimized for mobile access and offered in 8-week terms. 

Coursework includes:

  • Business Analytics
  • Introduction to Econometrics
  • Strategic Database Marketing
  • Data Mining Applications

More about the online MBA degree program:

The online MBA degree program equips future business leaders with the qualitative and quantitative skills required to succeed in the business world of today and tomorrow. The online MBA degree program emphasizes:

  • Managerial skills
  • Team building
  • Ethics
  • Leadership
  • Case analysis

The online MBA is a cross-discipline degree that requires study in each of the Business areas. Students may also choose an area of specialization in the following areas:

  • Business Analytics
  • Finance
  • International Business
  • Marketing
  • Supply Chain Management

Students pursuing the MBA may also earn a graduate certificate in business analytics or supply chain management, using the same list of available electives. 

The MBA is the #13 online MBA program in the world as the best value for the money in the U.S. by Financial Times.

Career Outlook: The online MBA degree program prepares students to advance their careers by developing the managerial skills needed to be successful. According to the Bureau of Labor Statistics, business, financial and sales occupations have some of the highest wage premiums for workers with a master's degree. The education and experience students receive allows them to stand out among business peers and become competitive business professionals.

Career paths may include:

  • Marketing Manager
  • Business Analyst
  • Business Development Manager
  • Operations Manager
  • Chief Financial Officer (CFO)
  • Financial Analyst
  • Consultant
  • Research Analyst

Admissions and Requirements

To be accepted to this program, you must have:

  1. A Bachelor's degree

  2. 3 GPA or above on a 4.0 scale

  3. Previous work experience

    One year of work experience

  4. Taken the GRE or GMAT

  5. Taken the TOEFL or IELTS

    (Only required if English is not your native language)

  6. A written personal statement

    The statement is evaluated on content, sentence structure and grammar. It should be 750 words or less and include the following: Your past professional experience and relevant skills; What would you contribute to the MBA program?; What are some of your short and long term professional goals? How would this degree assist you in achieving your goals?

  7. Official transcripts from all previous schools

  8. 3 references and their contact information

  9. Professional resume

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  1. Complete and submit the online application for Graduate Studies
  2. Pay $50 application fees
  3. Submit separate application to academic department

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
GRBA 812Managerial Economics3
Applies economics to problems faced by managers in both the private and public sector. Consideration is given to the impact of the economic environment on decisions made by the firm including the effects of legal, regulatory and social constraints. Internal allocation of resources in organizations from an economic perspective. Economic tools that aid managers, including statistical analysis, are applied to practical decisions.
GRBA 813Managerial Marketing3
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.
ECON 817Introductory Econometrics3
Designed to give undergraduate and master's level economics students an introduction to basic econometric methods including economic model estimation and analyses of economic data. Hypothesis formulation and testing, economic prediction and problems in analyzing economic cross-section and time series data are considered. Prereqs: ECON 210, or both ECON 211 and ECON 212; ECON 215 or equivalent.
GRBA 815Supply Chain Management Strategies3
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support.  Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized.
GRBA 815Supply Chain Management3
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support. Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized. Prerequisites for course: SCMA 832; SCMA 833; SCMA 834; SCMA 839; SCMA 844; SCMA 847
GRBA 814Applied Organizational Behavior3
Critical behavioral science theories that contribute to the effective management of human behavior in organizations. Conceptual frameworks that help diagnose and explain the potential for common interpersonal problems. These models serve as the foundation for student efforts to develop behavioral skills and intervention techniques that promote effective individual and team activity leading to positive managerial experiences. Communication, power and influence, conflict management and perception.
GRBA 851Business Analytics3
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making.  Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisites for course: Admission to the MBA or MPA program and/or permission of the MBA director
MRKT 850Data Drive Marketing Strategy3
Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers. Prerequisites for course: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.
GRBA 808Introduction to Business Strategy3
Improve the student's ability to think strategically and to provide an intellectual framework that enhances understanding of the MBA program. Making sense of corporate complexity and market uncertainty to derive a competitive firm strategy; why firms choose to compete in certain businesses; which business strategies are successful in which environments; and how firms can change in response to dynamic environments. An overarching model for strategic formulation and implementation is developed to facilitate an integrated understanding of the courses that comprise the MBA curriculum. Readings and lectures illustrate strategic management theories and frameworks while case discussions and projects provide opportunities for application.
GRBA 816Human Resource Management3
Development of an understanding of how human resource decisions, strategies, and practices contribute to business performance and a firm's competitive advantage. The Approach to human resource management from a strategic perspective, as it focuses on the relationship between HRM practices and business performance. A general management perspective by focusing on the role of managers and how they can execute effective and ethical human resource practices that support strategic objectives.
GRBA 853Strategic Management and Business Policy3
Development and implementation of corporate strategies and policies. Interrelationships between the external and internal environments of the organization (including functional areas) are stressed through identification, analysis, and implementation of solutions to strategic situations facing varying types of organizations. Policy cases, live cases/industry analyses and an executive-level simulation game. Bridging the gap between management theory and practice.

Elective Courses

Course NumberCourse NameCredits
SCMA 865Survey Analysis and Design3
Description to come.
SCMA 819Applied Sampling3
Description to come.
SCMA 854Advanced Descriptive Analytics3
This course will focus on exploratory and initial data mining, including cluster analysis and link analysis. GRBA 851
MRKT 845Advanced Marketing Analysis3
Web, social media, and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing. Prerequisites for course: GRBA 851
SCMA 851Predictive Analytics3
This course will focus on how knowledge management has been successfully applied in business in the form of predictive analytics. Predictive analytics extends statistical and/or artificial intelligence to provide forecasting capability. It will also describe in non-technical terms the statistical and artificial intelligence-based tools commonly used in forecasting and other business decisions involving big data. Prerequisites: GRBA 851
SCMA 816Principles of Survey Analysis3
Description to come.
SCMA 853Business Data Mining and Descriptive Analytics3
Data mining applies quantitative analysis to support humans in identifying actionable information from large amounts of data. Actionable means that value can be obtained, which for businesses usually relates to making money. This course will focus on how data mining has been successfully applied in business. It will also describe in non-technical terms how the statistical and artificial intelligence-based tools commonly used in data mining work. The course will also address ethical issues related to use of information obtained through data mining. Prerequisites for course: GRBA 851.
SCMA 837Risk and Simulation Modeling3
Analytical and simulation models for decision making in functional areas such as finance, accounting, marketing, personnel, operations, and inventory. Construction of decision models for practical applications. Emphasis on analyzing alternatives and implementing solutions that result in increased productivity.

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$650.00
Fees
$0.00
Total
$650.00

3 Credit Hours

Tuition
$1950.00
Fees
$0.00
Total
$1950.00

Out of State Residents

Per Credit Hour

Tuition
$650.00
Fees
$0.00
Total
$650.00

3 Credit Hours

Tuition
$1950.00
Fees
$0.00
Total
$1950.00
David Olson, Ph.D.
Professor

David Olson shares expertise in supply chain integration, decision making, operations management, systems simulation and analysis and quantitative data analysis. His teaching interests are project management, decision support systems, simulation, quantitative analysis, decision theory and supply chain.

Application Deadlines
  • Fall SemesterJul 01
  • Spring SemesterNov 01
  • Summer SessionsApr 01
US-World-News-Veterans-MBA-2021
US-World-News-MBA-2021
Association to Advance Collegiate Schools of Business