Business Administration Comprehensive, BS (Marketing)

Bachelor of Science Degree in Business Administration, Comprehensive with a Concentration in Marketing

University of Nebraska at Kearney

  • Fully Online
  • 120
  • $259.00
  • $396.00

Why Pursue This Program

The online Business Administration Comprehensive, BS (Marketing) program is designed to equip students with the analytic, communication, decision-making and interpersonal skills needed to be successful in marketing.

Marketing professionals provide expertise to businesses and organizations in the strategic planning process, as well as provide messaging about a company and its products to its various stakeholders.

Students of this program gain skills to:

  • Implement strategies connected with developing, pricing, promoting and distributing goods and/or services
  • Plan an advertising campaign, create copy and layouts and consider media selection and scheduling
  • Apply statistical tools to structured research procedures for data processing and analysis to develop marketing strategies for clients

Career Outlook:

According to the United States Bureau of Labor Statistics, employment of marketing managers is projected to grow at a rate of 7%, faster than the average for all occupations. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share.

Career paths may include:

  • Promotion
  • Advertising
  • Public Relations Manager
  • Professional Selling
  • Sales Manager
  • Retail Management
  • Buyer
  • Merchandiser
  • Marketing Research Manager
  • Marketing Analyst
  • General Marketing
  • Brand Manager
  • Product Development
  • Marketing Strategist
  • Social Media Marketing

What's it like to take a program online?

Quality learning experience

The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.


Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

Service you expect from a leading University

Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Association to Advance Collegiate Schools of Business