Business Administration Comprehensive, BS (Marketing)

Bachelor of Science Degree in Business Administration, Comprehensive with a Concentration in Marketing

University of Nebraska at Kearney

  • Fully Online
  • 120
    Credits
  • $259.00
    In-State
  • $396.00
    Out-of-State

Program Overview

The online Bachelor of Science in Business Administration Comprehensive with a concentration in Marketing program is designed to equip students with the analytic, communication, decision-making and interpersonal skills needed to be successful in marketing.

Marketing professionals provide expertise to businesses and organizations in the strategic planning process, as well as provide messaging about a company and its products to its various stakeholders.

Students of this program gain skills to:

  • Implement strategies connected with developing, pricing, promoting and distributing goods and/or services
  • Plan an advertising campaign, create copy and layouts and consider media selection and scheduling
  • Apply statistical tools to structured research procedures for data processing and analysis to develop marketing strategies for clients

Career Outlook: According to the United States Bureau of Labor Statistics, employment of Market Research Analysts and Marketing Specialists is projected to grow at a rate of 22.1% in the U.S. by 2030, much faster than the average for all occupations. Marketing will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share as well as research new opportunities in markets.

Career paths may include:

  • Advertising and Promotions
  • Brand Manager
  • Consulting
  • Digital Marketing Specialist
  • Marketing Analyst
  • Marketing Manager
  • Marketing Research
  • Marketing Specialist
  • Product Development
  • Sales Manager
  • Social Media Manager

Concentrations: Students have the option to declare a concentration when applying for admission to the Business Administration Comprehensive program, or when establishing a plan of study. The concentration is reported on the student’s transcript.

Areas of concentration in the Bachelor of Business Administration Comprehensive program:

  • Accounting (120)
  • Management (120)
  • Marketing (120)

Admissions and Requirements

To be accepted to this program, you must have:

  1. High School Diploma

  2. 2 GPA or above on a 4.0 scale

To apply to this program:

  1. Complete the online application
  2. Submit the $45 application fee

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
MGT 301Principles of Management3
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.
MGT 314Operations and Supply Management3
Operations management is concerned with the execution of strategy. It involves the systematic design, operation, control, and improvement of business processes to achieve organizational goals and create economic value. Successfully managing operations is vital to the long-term viability of every type of organization. This course provides a broad overview of issues in operations and supply chain management emphasizing a strategic orientation toward design and improvement issues. Specific topics include competitiveness; operations strategy; quality management; statistical process control; design of products, services, processes, and facilities; project management; forecasting; supply chain management; inventory management; lean production; and scheduling. Prerequisite: MGT 233 or equivalent and either MATH 120 or MATH 123 Students with a Supply Chain Management Emphasis or Marketing Emphasis or MIS Emphasis must complete MGT 233 or equivalent and either MATH 120 or MATH 123 or MIS 190.
BSAD 400Professional Readiness1
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of this course. Prerequisite: Junior or senior standing.
FIN 308Principles of Finance3
Concepts of firm valuation and capital budgeting, capital structure and cost of capital, and analysis of financial statements. Prerequisites: ACCT 251 and ECON 271.
ACCT 311Business Law3
A study of the legal environment of business. Topics include legal theory, and resources, ethics, the court system, torts, contracts, government regulation, property law, and international law considerations.
MGT 493Social Responsibilities of Business: Issues and Ethics3
A study of the societal challenge of business and organizations; how business and society interface; micro and macro publics of business and organization, environment, consumerism, employee rights, equality/diversity, international business and future corporate ethos. This course covers legal, ethical and social responsibility issues of business and organizations. Prerequisite: Junior Standing.
BSAD 100Exploring Business1
The goal of this course is to help the student make a successful transition from high school to the College of Business and Technology by providing the opportunity to explore the various business disciplines and associated campus and career opportunities. The student will be asked to take an active involvement in academic issues and topics such as the facilities and offerings provided by the College of Business and Technology, requirements for successful course and program completion, and the values and skills that lead to professional and personal success.
BSAD 295Business Communications3
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course. Prerequisite: ENG 101 or ENG 102 or English ACT score of 29 or above.
MGT 495Administrative Strategy and Policy3
As the capstone course in business, the course is designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Prerequisite: FIN 308 and MKT 300 and either MGT 301 or MGT 355.
ACCT 251Principles of Accounting II3
Continuation of the basic accounting cycle with particular attention given to development of special procedures for control, partnerships, and corporations. Analysis of financial information used within the organization by manufacturing and service businesses. Prerequisite: ACCT 250
MKT 300Principles of Marketing3
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services. Prerequisite: Sophomore standing.
ACCT 250Principles of Accounting I3
This course introduces students to the preparation and use of financial statements. It covers the accounting cycle, current assets, current liabilities, and plant assets. It focuses on financial reporting for service businesses or merchandising businesses organized as corporations. Prerequisite: Completion of General Studies Math requirement.
MGT 334Applied Business Analytics3
A continuation of the study of the application of statistical techniques to support decision making in business situations using descriptive, predictive, and prescriptive analytics. A statistical computer package will be used. Prerequisite: MGT 233.
Select one of the following:3
CYBR 302 Principles of Management Information Systems | ACCT 391 Accounting Information Systems | ECON 300 – ECON 498 (except ECON 388)
Select one of the following:3
MATH 120 Finite Mathematics | MATH 123 Applied Calculus I | MGT 133 Business Calculus and Linear Programming

Elective Courses

Course NumberCourse NameCredits
MKT 430International Marketing3
A comprehensive overview of existing international marketing systems, history and development. Prerequisite: MKT 300 or MGT 330.
MKT 435Marketing Research3
This experiential learning course applies basic statistical tools to structured research procedures for data processing and analysis, data visualization, and inferential statistics to develop predictive modeling and prescriptive marketing strategies for clients. Prerequisite: MKT 300 and MGT 233 or STAT 241.
MKT 438Consumer Behavior3
A detailed and in-depth analysis of why and how people buy, based upon an understanding of the nature of consumer behavior on both the micro and macro level; includes the effects of internal and external influences on decision making. Prerequisite: MKT 300 and junior standing or permission of instructor.
MKT 456Marketing Management3
A capstone marketing course covering market analysis, marketing plan development, execution and control; integrates and builds upon previous specialized marketing courses. Prerequisite: MKT 435 and MKT 438.
Select three of the following:9
MKT 331 Professional Selling | MKT 33 Services Marketing | MKT 395 Field Experiences in Practical Marketing | MKT 420: Retail Management | MKT 433 Marketing Channels Management | MKT 434 Business-to-Business Marketing | MKT 437 Sales Management | MKT 440 Person Marketing | MKT 450 Pharmaceutical Marketing | MKT 457 E-Marketing | MKT 460 Strategic Product Management | MKT 474 International Experiential Learning: Marketing | MKT 498 Marketing Topics | SCM 317 Principles of Supply Chain Management

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$259.00
Fees
$58.25
Total
$317.25

3 Credit Hours

Tuition
$777.00
Fees
$174.75
Total
$951.75

Out of State Residents

Per Credit Hour

Tuition
$396.00
Fees
$58.25
Total
$454.25

3 Credit Hours

Tuition
$1188.00
Fees
$174.75
Total
$1362.75
About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.

Association to Advance Collegiate Schools of Business