Public Relations & Social Media

Graduate Certificate

University of Nebraska - Lincoln

  • Course Delivery
    Fully Online
  • Total Credits
    12
  • In-State Tuition Per Credit
    $356.50
  • Out of State Tuition Per Credit
    $628.50

Earn your degree from the University of Nebraska - Lincoln

Get the same diploma as on campus students

The online Public Relations & Social Media, Graduate Certificate program, focuses on enhancing students understanding of current practices on new communications platforms.

Students choose this program because:  

  • They are interested in advancing their public relations or social media career while continuing to work in their field.  
  • They want to keep up with current changing technology that will be valuable to their profession. 
  • They wish to fill gaps in your professional communications knowledge. 
  • They wish to make themselves more valuable in their workplace by gaining current knowledge in social media and public relations.  

This 12-credit-hour certificate can apply toward the complete 36-hour master's degree, the Master of Arts in Journalism and Mass Communications with a specialization in Integrated Media Communications.

Career Outlook:

With many brands seeking experienced professionals that are involved with maintaining brand image and consistency for the organization, public relations professions are on the rise. According the U.S. Bureau of Labor Statistics, the field for Public Relations Specialists is projected to grow at about 9% from 2016 to 2026 which is about as fast as average. The annual median pay for a Public Relations Specialist is $58,020. The annual median pay for a Social Media Strategist is $56,770.

This program is ideal for professionals working in areas such as: 

  • Public Relations 
  • Social Media Strategy 
  • Communications 
  • Investor Relations 
  • Internal Relations 
  • Marketing Manager 
  • Advertising 
  • Branding Specialist 


About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that enables maximum learning and because technology provides students with maximum access to education.

To be accepted to this program, you must have:

  1. A bachelor's degree

  2. Taken the TOEFL or IELTS

    (Only required if English is not your native language)

  3. A written personal statement

  4. Official transcripts from all previous schools

  5. Resume

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Apply and be admitted to Graduate Studies at the University of Nebraska-Lincoln
  • Pay the non-refundable $50 application processing fee
  • Submit one set of official transcripts from each college or university you have attended to Office of Graduate Studies
  • Apply and be admitted to the department

Apply Now

Application Deadlines

Fall Semester
August 1
Spring Semester
November 1
Summer Session
May 1

Core Courses

Course NumberCourse NameCredits
ADPR 830Strategic Communications: Advertising and Strategies 3

Course Number: ADPR 830

Seminar for graduate students who do not have the equivalent of an undergraduate degree in advertising. Business of advertising and promotion, and the processes and planning involved in strategic promotional communication. Current issues and strategies faced by advertising practitioners, the importance of branding, integrated marketing communications and promotion. Creation of a strategic marketing plan.

ADPR 834Digital Insights and Analytics 3

Course Number: ADPR 834

A study of the digital communication landscape. Course explores how various channels of digital communication can be used to analyze audiences, connect with them and ultimately build brands.

ADPR 850Public Relations Theory and Strategy 3

Course Number: ADPR 850

Philosophies and theories that underlie the discipline and profession of public relations. The critical and supportive perspectives used to gain insight into the history and direction of public relations.

ADPR 866Social Media Theory and Practice3

Course Number: ADPR 866

Key theories related to the study of social media, important social media monitoring and management practices, and advertising/PR opportunities on the most popular social and mobile media platforms.

Cost for Nebraska Residents

  • Per Credit Hour

  • Tuition: $356.50
  • Fees: $52.25
  • Total: $408.75
  • 3 Credit Hours

  • Tuition: $1069.50
  • Fees: $156.75
  • Total: $1226.25

Cost for Out of State Residents

  • Per Credit Hour

  • Tuition: $628.50
  • Fees: $52.25
  • Total: $680.75
  • 3 Credit Hours

  • Tuition: $1885.50
  • Fees: $156.75
  • Total: $2042.25

Questions about tuition? We can help.

What's it like to take a program online?

  • Quality learning experience

    The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.

  • Flexibility

    Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

  • Service you expect from a leading University

    Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

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