- Course Delivery
- Fully Online
- Total Credits
- In-State Tuition Per Credit
- Out of State Tuition Per Credit
Earn your degree from the University of Nebraska - Lincoln
Get the same diploma as on campus students
The online Master of Business Administration (MBA) program with a specialization in marketing builds an understanding of how organizations create value and develop strong customer relationships. Students learn how to effectively manage marketing communication strategies in a global business environment.
Students choose this program because:
- The curriculum combines core competencies in-demand with employers with a flexible set of electives to make their degree fit their career path
- World-class Big Ten faculty offer dynamic online learning experiences and courses backed by scholarly research and lead the conversation on what’s next in business
- The network of peers that spans multiple industries, job titles and geographic locations, who provide meaningful connections and exceptional peer-to-peer learning opportunities
- The ability to partner with career professionals
Core courses in this program provide students with comprehensive skills directly applicable to today’s business world. Courses are delivered completely online, optimized for mobile access and offered in 8-week terms.
- Services Marketing
- Strategic Issues in Marketing Communications
- Advanced Marketing Analytics
- Strategic Database Marketing
- Marketing and Globalization
More about the online MBA degree program: The online MBA degree program equips future business leaders with the qualitative and quantitative skills required to succeed in the business world of today and tomorrow. The online MBA degree program emphasizes:
- Managerial skills
- Team building
- Case analysis
The online MBA is a cross-discipline degree that requires study in each of the business areas. Students may also choose an area of specialization in the following areas:
- Business Analytics
- International Business
- Supply Chain Management
Students pursuing the MBA may also earn a graduate certificate in business analytics or supply chain management, using the same list of available electives.The MBA is as the #13 online MBA program in the world as the best value for the money in the U.S. by Financial Times.
Career Outlook : The online MBA degree program prepares students to advance their careers by developing the managerial skills needed to be successful. According to the Bureau of Labor Statistics, business, financial and sales occupations have some of the highest wage premiums for workers with a master’s degree. The education and experience students receive allows them to stand out among business peers and become a competitive business professional.
Career paths may include:
- Marketing Manager
- Brand Manager
- Marketing Director
- Marketing Analyst
- Product Marketing
- Business Development Manager
- Operations Manager
- Human Resource Manager
- Marketing Consultant
- Research Analyst
Amit Saini is an Associate Professor and W.W. Marshall College Professor of Marketing at the University of Nebraska–Lincoln. He conducts research in the area of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets), business-to-business marketing and marketing ethics.
To be accepted to this program, you must have:
A bachelor's degree
3.00 GPA or above on a 4.0 scale
Previous work experience
One year of work experience
Taken the GRE or GMAT
Taken the TOEFL or IELTS
(Only required if English is not your native language)
A written personal statement
The statement is evaluated on content, sentence structure and grammar. It should be 750 words or less and include the following: Your past professional experience and relevant skills; What would you contribute to the MBA program?; What are some of your short and long term professional goals? How would this degree assist you in achieving your goals?
Official transcripts from all previous schools
3 references and contact information
A professional resume
To apply to this program:
- Apply and be admitted to Graduate Studies at the University of Nebraska-Lincoln
- Pay the non-refundable $50 application processing fee
- Submit one set of official transcripts from each college or university you have attended to Office of Graduate Studies
- Apply and be admitted to the department
- Fall Semester
- July 1
- Spring Semester
- November 1
- Summer Sessions
- April 1
Students of the MBA with concentration in marketing take 3 of the following electives:
- MRKT 826: Services Marketing
- MRKT 830: Strategic Issues in Marketing Communications
- MRKT 845: Advanced Marketing Analytics
- MRKT 850: Strategic Database Marketing
- MRKT 855 Marketing and Globalization
|Introduction to Business Strategy||3|
Course Number: GRBA 808
Improve the student's ability to think strategically and to provide an intellectual framework that enhances understanding of the MBA program. Making sense of corporate complexity and market uncertainty to derive a competitive firm strategy; why firms choose to compete in certain businesses; which business strategies are successful in which environments; and how firms can change in response to dynamic environments. An overarching model for strategic formulation and implementation is developed to facilitate an integrated understanding of the courses that comprise the MBA curriculum. Readings and lectures illustrate strategic management theories and frameworks while case discussions and projects provide opportunities for application.
Course Number: GRBA 809
Basics of financial accounting and reporting. The construction of financial statements and their interpretation for internal and external users of financial information.
Course Number: GRBA 811
A case course designed to meet the financial core requirement in the MBA program. Application of financial theory to business problems. Financial statement analysis, working capital management, capital structure planning, cost of capital, and capital expenditure analysis.
Course Number: GRBA 812
Applies economics to problems faced by managers in both the private and public sector. Consideration is given to the impact of the economic environment on decisions made by the firm including the effects of legal, regulatory and social constraints. Internal allocation of resources in organizations from an economic perspective. Economic tools that aid managers, including statistical analysis, are applied to practical decisions.
Course Number: GRBA 813
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.
|Applied Organizational Behavior||3|
Course Number: GRBA 814
Critical behavioral science theories that contribute to the effective management of human behavior in organizations. Conceptual frameworks that help diagnose and explain the potential for common interpersonal problems. These models serve as the foundation for student efforts to develop behavioral skills and intervention techniques that promote effective individual and team activity leading to positive managerial experiences. Communication, power and influence, conflict management and perception.
|Supply Chain Management||3|
Course Number: GRBA 815
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support. Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized. Prerequisites: SCMA 832; SCMA 833; SCMA 834; SCMA 839; SCMA 844; SCMA 847.
|Human Resource Management||3|
Course Number: GRBA 816
Development of an understanding of how human resource decisions, strategies, and practices contribute to business performance and a firm's competitive advantage. The Approach to human resource management from a strategic perspective, as it focuses on the relationship between HRM practices and business performance. A general management perspective by focusing on the role of managers and how they can execute effective and ethical human resource practices that support strategic objectives.
Course Number: GRBA 851
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Emphasis will be placed on the technical procedures that are used to describe, predict and prescribe data into information for decision making. Students will learn how data exploration results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisites: MRKT 845; MRKT 850; SCMA 851; SCMA 852; SCMA 853; SCMA 854; SCMA 855.
|Strategic Management and Business Policy||3|
Course Number: GRBA 853
Development and implementation of corporate strategies and policies. Interrelationships between the external and internal environments of the organization (including functional areas) are stressed through identification, analysis, and implementation of solutions to strategic situations facing varying types of organizations. Policy cases, live cases/industry analyses and an executive-level simulation game. Bridging the gap between management theory and practice.
Course Number: MRKT 826
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action. Prereqs: MRKT 341.
|Strategic Issues in Marketing Communications||3|
Course Number: MRKT 830
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis. Prereqs: GRBA *813 or equivalent, or permission
|Advanced Marketing Analytics||3|
Course Number: MRKT 845
Web, social media and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing. Prereqs: GRBA 851
|Data Driven Marketing Strategy||3|
Course Number: MRKT 850
Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers.
|Marketing and Globalization||3|
Course Number: MRKT 855
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a “real world” application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites: GRBA 813 or equivalent
Cost for Nebraska Residents
Per Credit Hour
- Tuition: $630.00
3 Credit Hours
- Tuition: $1890.00
Cost for Out of State Residents
Per Credit Hour
- Tuition: $630.00
3 Credit Hours
- Tuition: $1890.00
Questions about tuition? We can help.
What's it like to take a program online?
Quality learning experience
The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.
Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.
Service you expect from a leading University
Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.