Strategic Communication Support Track

University of Nebraska at Kearney

  • Fully Online
  • 12
  • $259.00
  • $396.00

Program Overview

The online Strategic Communications Support Track offers coursework to diversify a student's skill-set when they are pursuing the Organizational and Relational Communications, Bachelor of Science (BS) degree. 

Through researched-based coursework, students gain knowledge in: 

  • Global Media Literacy 
  • Integrated Marketing Communication 
  • Public Relations 
  • Mass Media and Society 

Career Outlook: A wide array of career options are available to students who study in this field, including: 

  • Public relations director 
  • Corporate recruiter 
  • Corporate communications manager 
  • Community relations director 
  • Human resource manager 
  • Public administrator 

More about the online Organizational and Relational Communications, BS program:

The online Organizational and Relational Communication, BS program equips students with an understanding of communication theories and skills to become professional and ethical communicators in a rapidly changing and diverse global environment. 

Students graduating from this program: 

  • Demonstrate and apply professional written communication skills. 
  • Display professional oral and visual communication skills. 
  • Apply communication-related concepts to contemporary issues and everyday life. 
  • Exhibit informational literacy, including how to gather, evaluate and interpret information.

Admissions and Requirements

To be accepted to this program, you must have:

  1. High school diploma or GED

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  1. Submit the online application for admissions
  2. Pay the $45 non-refundable application fee

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
JMC 100Global Media Literacy3
This course provides a comprehensive understanding of the role of global media as they interact with the world's social, cultural, political, technological and economic forces. Historical dimensions also are examined. Using major mass communication theoretical concepts as a basis, the effects of mass media on individuals and society are explored.
JMC 309Public Relations3
Basic principles of corporate and institutional communications programs.
JMC 460Mass Media & Society3
An examination of the theories, issues, and controversies surrounding the mass media. Particular emphasis will be given to press ethics, freedom and media effects. Prerequisites: junior standing
JMC 230Integrated Marketing Communication3
An introduction to advertising with emphasis on marketing and demographic analysis. Also includes how advertising affects the consumer and an examination of the structure of the advertising industry.

Tuition & Fees

Nebraska Residents

Per Credit Hour


3 Credit Hours


Out of State Residents

Per Credit Hour


3 Credit Hours

About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.