Business Administration, MBA (Marketing)
Master of Business Administration Degree with a Specialization in Marketing
Why Pursue This Program
The online Master of Business Administration (MBA) program with a specialization in marketing builds an understanding of how organizations create value and develop strong customer relationships. Students learn how to effectively manage marketing communication strategies in a global business environment.
Students choose this program because:
- The curriculum combines core competencies in-demand with employers with a flexible set of electives to make their degree fit their career path
- World-class Big Ten faculty offers dynamic online learning experiences and courses backed by scholarly research and lead the conversation on what's next in business
- The network of peers that spans multiple industries, job titles and geographic locations, who provide meaningful connections and exceptional peer-to-peer learning opportunities
- The ability to partner with career professionals
Core courses in this program provide students with comprehensive skills directly applicable to today's business world. Courses are delivered completely online, optimized for mobile access and offered in 8-week terms.
- Services Marketing
- Strategic Issues in Marketing Communications
- Advanced Marketing Analytics
- Strategic Database Marketing
- Marketing and Globalization
More about the online MBA degree program: The online MBA degree program equips future business leaders with the qualitative and quantitative skills required to succeed in the business world of today and tomorrow. The online MBA degree program emphasizes:
- Managerial skills
- Team building
- Case analysis
The online MBA is a cross-discipline degree that requires study in each of the business areas. Students may also choose an area of specialization in the following areas:
- Business Analytics
- International Business
- Supply Chain Management
Students pursuing an MBA may also earn a graduate certificate in business analytics or supply chain management, using the same list of available electives.
The MBA is the #13 online MBA program in the world as the best value for the money in the U.S. by Financial Times.
Career Outlook: The online MBA degree program prepares students to advance their careers by developing the managerial skills needed to be successful. According to the Bureau of Labor Statistics, business, financial and sales occupations have some of the highest wage premiums for workers with a master's degree. The education and experience students receive allows them to stand out among business peers and become competitive business professionals.
Career paths may include:
- Marketing Manager
- Brand Manager
- Marketing Director
- Marketing Analyst
- Product Marketing
- Business Development Manager
- Operations Manager
- Human Resource Manager
- Marketing Consultant
- Research Analyst
What's it like to take a program online?
Quality learning experience
The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.
Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.
Service you expect from a leading University
Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.