Business Administration, MBA (Marketing)
Master of Business Administration Degree with a Specialization in Marketing
University of Nebraska - Lincoln
Overview
Admissions and Requirements
Courses You’ll Take
Tuition & Fees
Program Overview
The online Master of Business Administration (MBA) program with a specialization in marketing builds an understanding of how organizations create value and develop strong customer relationships. Students learn how to effectively manage marketing communication strategies in a global business environment.
Students choose this program because:
- The curriculum combines core competencies in-demand with employers with a flexible set of electives to make their degree fit their career path
- World-class Big Ten faculty offers dynamic online learning experiences and courses backed by scholarly research and lead the conversation on what's next in business
- The network of peers that spans multiple industries, job titles and geographic locations, who provide meaningful connections and exceptional peer-to-peer learning opportunities
- The ability to partner with career professionals
Core courses in this program provide students with comprehensive skills directly applicable to today's business world. Courses are delivered completely online, optimized for mobile access and offered in 8-week terms.
Coursework includes:
- Services Marketing
- Strategic Issues in Marketing Communications
- Advanced Marketing Analytics
- Strategic Database Marketing
- Marketing and Globalization
More about the online MBA degree program: The online MBA degree program equips future business leaders with the qualitative and quantitative skills required to succeed in the business world of today and tomorrow. The online MBA degree program emphasizes:
- Managerial skills
- Team building
- Ethics
- Leadership
- Case analysis
The online MBA is a cross-discipline degree that requires study in each of the business areas. Students may also choose an area of specialization in the following areas:
- Business Analytics
- Finance
- International Business
- Marketing
- Supply Chain Management
Students pursuing an MBA may also earn a graduate certificate in business analytics or supply chain management, using the same list of available electives.
The MBA is the #13 online MBA program in the world as the best value for the money in the U.S. by Financial Times.
Career Outlook: The online MBA degree program prepares students to advance their careers by developing the managerial skills needed to be successful. According to the Bureau of Labor Statistics, business, financial and sales occupations have some of the highest wage premiums for workers with a master's degree. The education and experience students receive allows them to stand out among business peers and become competitive business professionals.
Career paths may include:
- Marketing Manager
- Brand Manager
- Marketing Director
- Marketing Analyst
- Product Marketing
- Business Development Manager
- Operations Manager
- Human Resource Manager
- Marketing Consultant
- Research Analyst
Admissions and Requirements
To be accepted to this program, you must have:
A Bachelor's degree
3 GPA or above on a 4.0 scale
Previous work experience
One year of work experience
Taken the GRE or GMAT
Taken the TOEFL or IELTS
(Only required if English is not your native language)
A written personal statement
The statement is evaluated on content, sentence structure and grammar. It should be 750 words or less and include the following: Your past professional experience and relevant skills; What would you contribute to the MBA program?; What are some of your short and long term professional goals? How would this degree assist you in achieving your goals?
Official transcripts from all previous schools
3 references and contact information
A professional resume
NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states
To apply to this program:
- Complete and submit the online application for Graduate Studies
- Pay $50 application fees
- Submit separate application to academic department
Courses You’ll Take
Course Information
Students of the MBA with concentration in marketing take 3 of the following electives:
- MRKT 826: Services Marketing
- MRKT 830: Strategic Issues in Marketing Communications
- MRKT 845: Advanced Marketing Analytics
- MRKT 850: Strategic Database Marketing
- MRKT 855 Marketing and Globalization
Core Courses
| Course Number | Course Name | Credits |
|---|---|---|
| GRBA 812 | Managerial Economics | 3 |
Applies economics to problems faced by managers in both the private and public sector. Consideration is given to the impact of the economic environment on decisions made by the firm including the effects of legal, regulatory and social constraints. Internal allocation of resources in organizations from an economic perspective. Economic tools that aid managers, including statistical analysis, are applied to practical decisions. | ||
| GRBA 813 | Managerial Marketing | 3 |
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues. | ||
| GRBA 815 | Supply Chain Management Strategies | 3 |
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support. Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized. | ||
| GRBA 815 | Supply Chain Management | 3 |
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support. Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized. Prerequisites for course: SCMA 832; SCMA 833; SCMA 834; SCMA 839; SCMA 844; SCMA 847 | ||
| GRBA 814 | Applied Organizational Behavior | 3 |
Critical behavioral science theories that contribute to the effective management of human behavior in organizations. Conceptual frameworks that help diagnose and explain the potential for common interpersonal problems. These models serve as the foundation for student efforts to develop behavioral skills and intervention techniques that promote effective individual and team activity leading to positive managerial experiences. Communication, power and influence, conflict management and perception. | ||
| GRBA 851 | Business Analytics | 3 |
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making. Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisites for course: Admission to the MBA or MPA program and/or permission of the MBA director | ||
| GRBA 808 | Introduction to Business Strategy | 3 |
Improve the student's ability to think strategically and to provide an intellectual framework that enhances understanding of the MBA program. Making sense of corporate complexity and market uncertainty to derive a competitive firm strategy; why firms choose to compete in certain businesses; which business strategies are successful in which environments; and how firms can change in response to dynamic environments. An overarching model for strategic formulation and implementation is developed to facilitate an integrated understanding of the courses that comprise the MBA curriculum. Readings and lectures illustrate strategic management theories and frameworks while case discussions and projects provide opportunities for application. | ||
| GRBA 816 | Human Resource Management | 3 |
Development of an understanding of how human resource decisions, strategies, and practices contribute to business performance and a firm's competitive advantage. The Approach to human resource management from a strategic perspective, as it focuses on the relationship between HRM practices and business performance. A general management perspective by focusing on the role of managers and how they can execute effective and ethical human resource practices that support strategic objectives. | ||
| GRBA 853 | Strategic Management and Business Policy | 3 |
Development and implementation of corporate strategies and policies. Interrelationships between the external and internal environments of the organization (including functional areas) are stressed through identification, analysis, and implementation of solutions to strategic situations facing varying types of organizations. Policy cases, live cases/industry analyses and an executive-level simulation game. Bridging the gap between management theory and practice. | ||
Elective Courses
| Course Number | Course Name | Credits |
|---|---|---|
| MRKT 855 | Marketing and Globalization | 3 |
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a “real world” application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites for course: GRBA 813 | ||
| MRKT 845 | Advanced Marketing Analytics | 3 |
Web, social media and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing. Prerequisites for course: GRBA 851 | ||
| MRKT 850 | Data Driven Marketing Strategy | 3 |
Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers.Prerequisites for course: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression. | ||
| MRKT 830 | Strategic Issues in Marketing Communications | 3 |
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis. Prereqs: GRBA *813 or equivalent, or permission | ||
| MRKT 826 | Services Marketing | 3 |
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action. | ||
Tuition & Fees
Nebraska Residents
Per Credit Hour
- Tuition
- $650.00
- Fees
- $0.00
- Total
- $650.00
3 Credit Hours
- Tuition
- $1950.00
- Fees
- $0.00
- Total
- $1950.00
Out of State Residents
Per Credit Hour
- Tuition
- $650.00
- Fees
- $0.00
- Total
- $650.00
3 Credit Hours
- Tuition
- $1950.00
- Fees
- $0.00
- Total
- $1950.00
Alok Kumar, Ph.D.
Associate Professor
Alok Kumar’s primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships and marketing strategy. Much of his research deals with value-creation and value-claiming issues that arise in marketing alliances between autonomous organizations. He has several years of industry experience in various engineering (operations), marketing and sales roles.
Application Deadlines
- Fall SemesterJul 01
- Spring SemesterNov 01
- Summer SessionsApr 01
