Business Administration, MBA (Marketing)

Master of Business Administration Degree with a Specialization in Marketing

University of Nebraska - Lincoln

  • Fully Online
  • 48
    Credits
  • $650.00
    In-State
  • $650.00
    Out-of-State
  • Overview
  • Admissions and Requirements
  • Courses You’ll Take
  • Tuition & Fees

Program Overview

The online Master of Business Administration (MBA) program with a specialization in marketing builds an understanding of how organizations create value and develop strong customer relationships. Students learn how to effectively manage marketing communication strategies in a global business environment.

Students choose this program because:

  • The curriculum combines core competencies in-demand with employers with a flexible set of electives to make their degree fit their career path
  • World-class Big Ten faculty offers dynamic online learning experiences and courses backed by scholarly research and lead the conversation on what's next in business
  • The network of peers that spans multiple industries, job titles and geographic locations, who provide meaningful connections and exceptional peer-to-peer learning opportunities
  • The ability to partner with career professionals

Core courses in this program provide students with comprehensive skills directly applicable to today's business world. Courses are delivered completely online, optimized for mobile access and offered in 8-week terms.

Coursework includes:

  • Services Marketing
  • Strategic Issues in Marketing Communications
  • Advanced Marketing Analytics
  • Strategic Database Marketing
  • Marketing and Globalization

More about the online MBA degree program: The online MBA degree program equips future business leaders with the qualitative and quantitative skills required to succeed in the business world of today and tomorrow. The online MBA degree program emphasizes:

  • Managerial skills
  • Team building
  • Ethics
  • Leadership
  • Case analysis

The online MBA is a cross-discipline degree that requires study in each of the business areas. Students may also choose an area of specialization in the following areas:

  • Business Analytics
  • Finance
  • International Business
  • Marketing
  • Supply Chain Management

Students pursuing an MBA may also earn a graduate certificate in business analytics or supply chain management, using the same list of available electives. 

The MBA is the #13 online MBA program in the world as the best value for the money in the U.S. by Financial Times.

Career Outlook: The online MBA degree program prepares students to advance their careers by developing the managerial skills needed to be successful. According to the Bureau of Labor Statistics, business, financial and sales occupations have some of the highest wage premiums for workers with a master's degree. The education and experience students receive allows them to stand out among business peers and become competitive business professionals.

Career paths may include:

  • Marketing Manager
  • Brand Manager
  • Marketing Director
  • Marketing Analyst
  • Product Marketing
  • Business Development Manager
  • Operations Manager
  • Human Resource Manager
  • Marketing Consultant
  • Research Analyst

Admissions and Requirements

To be accepted to this program, you must have:

  1. A Bachelor's degree

  2. 3 GPA or above on a 4.0 scale

  3. Previous work experience

    One year of work experience

  4. Taken the GRE or GMAT

  5. Taken the TOEFL or IELTS

    (Only required if English is not your native language)

  6. A written personal statement

    The statement is evaluated on content, sentence structure and grammar. It should be 750 words or less and include the following: Your past professional experience and relevant skills; What would you contribute to the MBA program?; What are some of your short and long term professional goals? How would this degree assist you in achieving your goals?

  7. Official transcripts from all previous schools

  8. 3 references and contact information

  9. A professional resume

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  1. Complete and submit the online application for Graduate Studies
  2. Pay $50 application fees
  3. Submit separate application to academic department

Courses You’ll Take

Course Information

Students of the MBA with concentration in marketing take 3 of the following electives: 

  • MRKT 826: Services Marketing
  • MRKT 830: Strategic Issues in Marketing Communications
  • MRKT 845: Advanced Marketing Analytics
  • MRKT 850: Strategic Database Marketing
  • MRKT 855 Marketing and Globalization

Core Courses

Course NumberCourse NameCredits
GRBA 812Managerial Economics3
Applies economics to problems faced by managers in both the private and public sector. Consideration is given to the impact of the economic environment on decisions made by the firm including the effects of legal, regulatory and social constraints. Internal allocation of resources in organizations from an economic perspective. Economic tools that aid managers, including statistical analysis, are applied to practical decisions.
GRBA 813Managerial Marketing3
Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision-making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical and global issues.
GRBA 815Supply Chain Management Strategies3
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support.  Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized.
GRBA 815Supply Chain Management3
Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support. Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized. Prerequisites for course: SCMA 832; SCMA 833; SCMA 834; SCMA 839; SCMA 844; SCMA 847
GRBA 814Applied Organizational Behavior3
Critical behavioral science theories that contribute to the effective management of human behavior in organizations. Conceptual frameworks that help diagnose and explain the potential for common interpersonal problems. These models serve as the foundation for student efforts to develop behavioral skills and intervention techniques that promote effective individual and team activity leading to positive managerial experiences. Communication, power and influence, conflict management and perception.
GRBA 851Business Analytics3
Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making.  Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.
GRBA 816Human Resource Management3
Development of an understanding of how human resource decisions, strategies, and practices contribute to business performance and a firm's competitive advantage. The Approach to human resource management from a strategic perspective, as it focuses on the relationship between HRM practices and business performance. A general management perspective by focusing on the role of managers and how they can execute effective and ethical human resource practices that support strategic objectives.
GRBA 853Strategic Management and Business Policy3
Development and implementation of corporate strategies and policies. Interrelationships between the external and internal environments of the organization (including functional areas) are stressed through identification, analysis, and implementation of solutions to strategic situations facing varying types of organizations. Policy cases, live cases/industry analyses and an executive-level simulation game. Bridging the gap between management theory and practice.

Elective Courses

Course NumberCourse NameCredits
MRKT 855Marketing and Globalization3
Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a "real world" application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites: GRBA 813 or equivalent.
MRKT 845Advanced Marketing Analytics3
Web, social media and consumer text analytics; analyzing consumer data streams from the Internet, mobile devices, and sensors; handling very large volumes of data; general data analysis software operation for various marketing problems; marketing platform software for general and specific tasks; learning machines in marketing. Prerequisites for course: GRBA 851
MRKT 850Data Driven Marketing Strategy3
Theory and strategic use of large marketing databases. Translating market data into insights for decisions like pricing, advertising response, resource allocation, and new product forecasting. Topics covered include market response models, linear models, clustering and classification, conjoint analysis techniques, resource allocation models, forecasting models, customer profitability analysis, customer choice modeling, value pricing, product line decisions and other significant strategic marketing issues facing today’s managers. Prerequisites for course: GRBA 851 or one or more graduate or undergraduate statistics classes that cover basic statistics through least-squares regression.
MRKT 830Strategic Issues in Marketing Communications3
Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis. Prerequisite: GRBA 813 or equivalent.
MRKT 826Services Marketing3
Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action. Prerequisite: MRKT 341.

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$650.00
Fees
$0.00
Total
$650.00

3 Credit Hours

Tuition
$1950.00
Fees
$0.00
Total
$1950.00

Out of State Residents

Per Credit Hour

Tuition
$650.00
Fees
$0.00
Total
$650.00

3 Credit Hours

Tuition
$1950.00
Fees
$0.00
Total
$1950.00
Alok Kumar, Ph.D.
Associate Professor

Alok Kumar’s primary research interests are in the areas of business-to-business relationships, distribution channels, supply chain relationships and marketing strategy. Much of his research deals with value-creation and value-claiming issues that arise in marketing alliances between autonomous organizations. He has several years of industry experience in various engineering (operations), marketing and sales roles.

Application Deadlines
  • Fall SemesterJul 01
  • Spring SemesterNov 01
  • Summer SessionsApr 01
US-World-News-Veterans-MBA-2021
US-World-News-MBA-2021
Association to Advance Collegiate Schools of Business