Business Administration, BS (Marketing/Management)

Bachelor of Science Degree in Business Administration with a Minor in Marketing and Management

University of Nebraska at Kearney

  • Fully Online
  • 120
    Credits
  • $259.00
    In-State
  • $396.00
    Out-of-State

Program Overview

The online Business Administration, BS degree with Marketing/Management minor is ideal for working adults interested in skill and knowledge development and earning their bachelor's degree.

This program is designed to provide a solid foundation in core business concepts with a focus on marketing and management.

Through innovative coursework, students gain knowledge in the various aspects of business that may move them ahead in their field or forge a new career path.

In addition, students gain:

  • an appreciation of how the integration of functional areas impact organizational performance
  • leadership skills built through core coursework and flexible electives
  • meaningful connections with faculty and fellow students that last beyond graduation
  • confidence to advance their career

Core courses in this program provide students with comprehensive skills directly applicable to the field. Courses are offered completely online.

Career Outlook: Students benefit from this program by gaining knowledge and skills in the various aspects of business that may move them ahead in their field or forge a new career path, such as:

  • Marketing Specialist
  • Market Research Analyst
  • Business Consultant

Admissions and Requirements

To be accepted to this program, you must have:

  1. High School Diploma

To apply to this program:

  1. Complete and submit the online application for admissions
  2. Pay the $45 non-refundable application fee

Courses You’ll Take

Core Courses

Course NumberCourse NameCredits
MGT 301Principles of Management3
An integrated study of the functions of a manager: planning, organizing, leading, and controlling. An in-depth look at various management theories.
MGT 314Operations and Supply Management3
Operations management is concerned with the execution of strategy. It involves the systematic design, operation, control, and improvement of business processes to achieve organizational goals and create economic value. Successfully managing operations is vital to the long-term viability of every type of organization. This course provides a broad overview of issues in operations and supply chain management emphasizing a strategic orientation toward design and improvement issues. Specific topics include competitiveness; operations strategy; quality management; statistical process control; design of products, services, processes, and facilities; project management; forecasting; supply chain management; inventory management; lean production; and scheduling. Prerequisite: MGT 233 or equivalent and either MATH 120 or MATH 123 Students with a Supply Chain Management Emphasis or Marketing Emphasis or MIS Emphasis must complete MGT 233 or equivalent and either MATH 120 or MATH 123 or MIS 190
MIS 302Principles of Management Information Systems3
The course provides an introduction and overview to the field of management of information systems (MIS). This course is designed to familiarize students with the critical roles of information and information systems in support of organizational operations, decision-making processes, quality management, and strategic activities. It also covers management of information systems functions and professionals, as well as relevant global, ethical, societal and legal/regulatory issues. Focus is placed on the impact of rapidly changing technologies, such as the Internet, on organizations leading to new paradigms, like e-commerce and business-to-business applications, and the subsequent reengineering of organizations.
FIN 308Principles of Finance3
Concepts of firm valuation and capital budgeting, capital structure and cost of capital, and analysis of financial statements. Prerequisite: ACCT 251 and ECON 271.
BSAD 400Professional Readiness1
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of this course.
ACCT 311Business Law I3
A study of the legal environment of business. Topics include legal theory, and resources, ethics, the court system, torts, contracts, government regulation, property law, and international law considerations.
MGT 495Administrative Strategy and Policy3
As the capstone course in business, the course is designed (1) to integrate the knowledge acquired in other courses in business administration, and (2) to emphasize analysis and decision-making. Prerequisite: FIN 308 and MKT 300 and either MGT 301 or MGT 355.
MGT 493Social Responsibilities of Business: Issues and Ethics3
A study of the societal challenge of business and organizations; how business and society interface; micro and macro publics of business and organization, environment, consumerism, employee rights, equality/diversity, international business and future corporate ethos. This course covers legal, ethical and social responsibility issues of business and organizations. Prerequisite: Junior Standing.
BSAD 100Exploring Business1
The goal of this course is to help the student make a successful transition from high school the College of Business and Technology by providing the opportunity to explore the various business disciplines and associated campus and career opportunities. The student will be asked to take an active involvement in academic issues and topics such as the facilities and offerings provided by the College of Business and Technology, requirements for successful course and program completion, and the values and skills that lead to professional and personal success.
BSAD 295Business Communications3
Current trends in written and oral business communications are covered in this course. Students will learn strategies for developing effective written communications including business letters, e-mail messages, memos, reports, and proposals. Oral communications skills including working in teams, listening, and nonverbal communications are discussed. Techniques for giving effective oral presentations are a part of the course. Prerequisite: ENG 101 or ENG 102 or English ACT score of 29 or above.
ACCT 251Principles of Accounting II3
Continuation of the basic accounting cycle with particular attention given to development of special procedures for control, partnerships, and corporations. Analysis of financial information used within the organization by manufacturing and service businesses. Prerequisite: ACCT 250
MKT 300Principles of Marketing3
The course will inform students of the theories, principles, and methods involved in the transaction and organized exchange of goods and services. Discussion of the history and evolution of marketing, its present-day challenges, and strategies connected with developing, pricing, promoting, and distributing goods and/or services. Prerequisite: sophomore standing.
ACCT 250Principles of Accounting I3
This course introduces students to the preparation and use of financial statements. It covers the accounting cycle, current assets, current liabilities, and plant assets. It focuses on financial reporting for service businesses or merchandising businesses organized as corporations.
Select six of the following:18
MKT 336 Services Marketing | MKT 430 International Marketing | MKT 437 Sales Management | MKT 438 Consumer Behavior | MKT 457 E-Marketing | MKT 460 Strategic Product Management | MGT 355 Organizational Behavior | MGT 380 Human Resource Management | MGT 401 Small Business Management | MGT 498 Management Tips

Tuition & Fees

Nebraska Residents

Per Credit Hour

Tuition
$259.00
Fees
$52.25
Total
$311.25

3 Credit Hours

Tuition
$777.00
Fees
$156.75
Total
$933.75

Out of State Residents

Per Credit Hour

Tuition
$396.00
Fees
$0.00
Total
$396.00

3 Credit Hours

Tuition
$1188.00
Fees
$0.00
Total
$1188.00
About Faculty

University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that optimizes learning within the online modality and because technology enables students to access education they may otherwise may not be able to pursue.

Application Deadlines

Rolling admissions. Application review will begin upon receipt of all required application materials.