Retailing has a major impact on the U.S. economy, representing 1/3 of the total U.S. economy or $4 trillion. In the ever-changing, global atmosphere of retailing, the ability to merchandise the product to the consumer is a strategic advantage. Merchandising is the theoretical background needed to deliver the right product or service to the consumer in the right place, in the right quantities, at the right time and the right price. This online master's in Merchandising program, which is offered as part of the Great Plains IDEA consortium, allows students to complete coursework while maintaining their professional lives. Graduates of the program are prepared to work in product development, promotions and retail management. For professionals in retailing, apparel design or business who lack the theoretical background of merchandising, the expertise offered through the merchandising master's degree may provide for career advancement or a new career in merchandising.
University of Nebraska online courses are taught by expert faculty who embody the qualities resulting from research experience and professional/field experience. Students learn from faculty with a variety of backgrounds, many of whom are published researchers in their fields. NU faculty who teach online do so in a way that enables maximum learning and because technology provides students with maximum access to education.
(Only required if English is not your native language)
Provide two statements. One should be a statement of your goals and plans. The second should be a statement of your educational goals.
Course Number: TMFD 810
Evaluation of psychological, sociological, and cultural theories of consumers' behavior through the examination of factors influencing consumers' decision-making process.
|Product Design, Development & Evaluation||3|
Course Number: TMFD 812
Advanced study of issues and management strategies necessary to design and produce a competitively priced product. Examination of the role of globalization and rapidly changing technology the development of a successful product.
Course Number: TMFD 813
Examination of the executive planning process utilized to develop successful corporate strategies; emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage. Prerequisite: this is a Capstone Course, Instructor Permission required.
|International Retail Expansion||3|
Course Number: TMFD 822
Comprehensive study of issues involved in global sourcing, including the scope, trends, and sustainability of current practices. An analysis of cultural, political, ethical, and economic perspectives related to global sourcing, production, trade and distribution of textiles and apparel products.
|Financial Merchandising Implications||3|
Course Number: TMFD 870
Significant issues in textiles, clothing, and design.
Course Number: TMFD 870
Analysis of leadership and how it affects organizational culture and change through a prism of past and current experiences. Various leadership styles will be examined and a personal leadership philosophy will be developed for professional advancement in merchandising.
|Historical & Contemporary Issues in Trade||1-5|
Course Number: TMFD 896
Individual projects in research, literature review, or creative production.
|Promotional Strategies in Merchandising||3|
Course Number: TMFD 896
Examination of integrated marketing communications (i.e., promotional strategies and techniques) while fostering cultural and global awareness, social responsibility and ethical decision-making in the field of promotion.
Course Number: TMFD 899
For the Master's degree, students will be required to complete thirty-six credit hours including a six credit hour thesis/comprehensive paper, project, or elective coursework. Details of the thesis/comprehensive paper, project, or elective coursework will be determined by the student's graduate committee at his or her home institution.
|Retail Theory & Current Practice||3|
Course Number: TMFD 913
Theoretical and applied analysis of merchandising strategies; assessment of internal and external environmental forces impacting strategic decisions by retail firms; synthesis of past and present trends in order to forecast probable future patterns. Prerequisite: Retail Management course or Instructor Permission
Quality learning experience
The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.
Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.
Service you expect from a leading University
Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.