This program is designed for the working professional. The master’s degree enhances professional knowledge, skills, and leadership in journalism and mass communications. Interdisciplinary curriculum combines up-to-date knowledge with practical application and individualized experience.In some courses, real-time interaction between campus and distance students provides a unique perspective on media coverage from around the globe. You can personalize a program to meet your individual interests and needs. Thesis and non-thesis options are available. This specialization is designed to provide advertising, public relations, marketing, and communications industry professionals with skills needed in the profession and to update their knowledge about the rapidly changing media and marketing environment in which they operate. A professional project is required.
Dr. Frauke Hachtmann is a professor and head of the advertising and public relations sequence in the College of Journalism and Mass Communications. She has developed and taught a variety of courses, including media strategy, advertising and public relations campaigns, global advertising, international media, advertising and public relations research and promotional writing.
Degree in journalism and mass communications or related area from an accredited institution
(Only required if English is not your native language)
State your goals and objectives
Course Number: ADPR 881
Course Number: ADPR 884
Course Number: JGRD 830
Course Number: JGRD 992
Quality learning experience
The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.
Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.
Service you expect from leading University
Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.