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Business Administration, MBA (Marketing)

Master of Business Administration

University of Nebraska - Lincoln

  • Course Delivery
    Fully Online
  • Total Credits
    48
  • In-State Tuition Per Credit
    $630.00
  • Out of State Tuition Per Credit
    $630.00

Earn your degree from the University of Nebraska - Lincoln

Get the same diploma as on campus students

The online MBA degree program emphasizes managerial skills, team building, ethics and leadership. Case analysis and presentation skills are incorporated in the curriculum to prepare you to make a difference in your chosen career. 

The Marketing specialization builds your knowledge of how organizations create value and develop strong customer relationships and how to effectively manage marketing communication strategies in a global business environment.

This program is accredited by Association to Advance Collegiate Schools of Business
This program has been ranked by US News and World Report for excellence in online education
Amit Saini, PhD
Associate Professor

Amit Saini is an Associate Professor and W.W. Marshall College Professor of Marketing at the University of Nebraska–Lincoln. He conducts research in the area of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets), business-to-business marketing and marketing ethics.

To be accepted to this program, you must have:

  1. A bachelor's degree

  2. 3.00 GPA or above on a 4.0 scale

  3. Previous work experience

    Two years recommended

  4. Taken the GRE or GMAT

  5. Taken the TOEFL or IELTS

    (Only required if English is not your native language)

  6. A written personal statement

    The statement is evaluated on content, sentence structure and grammar. It should be 750 words or less and include the following: Your past professional experience and relevant skills; What would you contribute to the MBA program?; What are some of your short and long term professional goals? How would this degree assist you in achieving your goals?

  7. 3 letters of recommendation

  8. Official transcripts from all previous schools

NOTE: This program is authorized, exempt, or not subject to state regulatory compliance and may enroll students from all 50 states

To apply to this program:

  • Apply and be admitted to Graduate Studies at the University of Nebraska-Lincoln
  • Pay the non-refundable $50 application processing fee
  • Submit one set of official transcripts from each college or university you have attended to Office of Graduate Studies
  • Apply and be admitted to the department
Apply Now

Application Deadlines

Fall Semester
July 1
Spring Semester
December 1
Summer Sessions
May 1

Core Courses

Course NumberCourse NameCredits
GRBA 808Introduction to Business Stategy3

Course Number: GRBA 808

Improve the student’s ability to think strategically and to provide an intellectual framework that enhances understanding of the MBA program. Naking sense of corporate complexity and market uncertainty to derive a competitive firm strategy; why firms choose to compete in certain businesses; which business strategies are successful in which environments; and how firms can change in response to dynamic environments. An overarching model for strategic formulation and implementation is developed to facilitate an integrated understanding of the courses that comprise the MBA curriculum. Readings and lectures illustrate strategic management theories and frameworks while case discussions and projects provide opportunities for application. Prerequisites: Admission to the MBA or MPA program and/or permission of the MBA director

GRBA 809Financial Accounting3

Course Number: GRBA 809

Basics of financial accounting and reporting. The construction of financial statements and their interpretation for internal and external users of financial information. GRBA 809 is not open to Masters of Professional Accountancy (MPA) students. Prerequisites: Admission to the MBA program and/or permission of the MBA director

GRBA 811Managerial Finance3

Course Number: GRBA 811

A case course designed to meet the financial core requirement in the MBA program. Application of financial theory to business problems. Financial statement analysis, working capital management, capital structure planning, cost of capital, and capital expenditure analysis.

GRBA 812Managerial Economics3

Course Number: GRBA 812

Applies economics to problems faced by managers in both the private and public sector. Consideration is given to the impact of the economic environment on decisions made by the firm including the effects of legal, regulatory and social constraints. Internal allocation of resources in organizations from an economic perspective. Economic tools that aid managers, including statistical analysis, are applied to practical decisions.

GRBA 813Managerial Marketing3

Course Number: GRBA 813

Mixture of case discussions, readings, lectures, plus written and oral assignments. Development of analytical and decision making skills, and an understanding of the market forces which influence those decisions. Major emphasis on the decision areas of product, distribution, personal selling, advertising and pricing, as well as on the development of integrated marketing programs. Social, ethical, and global issues.

GRBA 814Applied Organizational Behavior3

Course Number: GRBA 814

Critical behavioral science theories that contribute to the effective management of human behavior in organizations. Conceptual frameworks that help diagnose and explain the potential for common interpersonal problems. These models serve as the foundation for student efforts to develop behavioral skills and intervention techniques that promote effective individual and team activity leading to positive managerial experiences. Communication, power and influence, conflict management, and perception. Prerequisites: Admission to the MBA or MPA program and/or permission of the MBA director

GRBA 815Supply Chain Management Strategies3

Course Number: GRBA 815

Strategic implications for the management and coordination of supply chains, including both internal and external operations and the information systems necessary for support.  Relationships between operations and information systems and other functional areas of organizations, e.g., accounting, marketing, finance, and engineering/R&D are evaluated, along with relationships with other organizations in the supply chain, are emphasized.

GRBA 816Strategic Human Resource Management3

Course Number: GRBA 816

Development of an understanding of how human resource decisions, strategies, and practices contribute to business performance and a firm’s competitive advantage. The Approach to human resource management from a strategic perspective, as it focuses on the relationship between HRM practices and business performance. A general management perspective by focusing on the role of managers and how they can execute effective and ethical human resource practices that support strategic objectives. Prerequisites: GRBA 808 and admission to the MBA or MPA program and/or permission of the MBA director

GRBA 851Business Analytics3

Course Number: GRBA 851

Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making.  Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made. Prerequisites: Admission to the MBA or MPA program and/or permission of the MBA director

GRBA 853Strategic Management and Business Policy3

Course Number: GRBA 853

Development and implementation of corporate strategies and policies. Interrelationships between the external and internal environments of the organization (including functional areas) are stressed through identification, analysis, and implementation of solutions to strategic situations facing varying types of organizations. Policy cases, live cases/industry analyses, and an executive-level simulation game. Bridging the gap between management theory and practice.

Elective Courses

Course NumberCourse NameCredits
ACCT 817Income Tax and Management Decisions3

Course Number: ACCT 817

The impact of Federal income tax law on management decisions, more from the viewpoint of recognizing problems than prescribing solutions.

ACCT 888Financial Reporting and Analysis (Formerly ACCT 801)3

Course Number: ACCT 888

Prereq: intermediate accounting or ACCT 805. Effective utilization of accounting information presented in financial statements. Primary financial statements, revenue recognition practices, the financial reporting system, the effects of accounting method choice on reported financial data, and firm valuation.

ECON 817Introduction to Econometrics3

Course Number: ECON 817

Designed to give undergraduate and master's level economics students and introduction to basic econometrics methods including economic model estimation and analyses of economic data. Hypothesis formulation and testing, economic prediction and problems in analyzing economic cross-section and time series data are considered.

ECON 821International Trade3

Course Number: ECON 821

Determinants of the volume, prices, and commodity composition of trade. Effects of trade, international resource movements, trade restrictions on resource allocation, income distribution, and social welfare.

ECON 822International Finance3

Course Number: ECON 822

Determinants of exchange rates, international payments, and inflation, unemployment, national income, and interest rates in an open economy. International monetary system and capital and financial markets, and of the mechanisms by which a national economy and the rest of the world adjust to external disturbances.

ECON 996From Single Market to Single Currency3

Course Number: ECON 996

During the last decade, the completion of the 1992 Single Market and the introduction of the euro have affected not only European Union member states but also global business development. This course aims to provide a full and detailed understanding of the origins, development and future economic strategy of the expanding European Union. Special attention will be paid to customs union theory, the single currency and monetary union, the 1992 Single Market, fiscal policy, and the EU's trade and agricultural policies. The impact of the EU of event in Eastern Europe and the former Soviet Union will also be stressed, and the process of economic transformation to market economies will be analyzed in detail. Emphasis will also be placed on the role of Germany after reunification, the comparative economic performance of the EEU in relation to NAFTA and Asia - Pacific, the disputes between Britain and the EU, and future potential Eastern enlargement.

FINA 850Multinational Financial Analysis3

Course Number: FINA 850

International aspects of financial management. Exchange risk analysis and management. Accessing international capital markets. International capital budgeting. Numerical optimization technique.

FINA 863Portfolio Management3

Course Number: FINA 863

The workings of securities markets. The fundamental intuition of the risk-return trade-off. The role of information in financial markets. All major asset pricing models and application to risk management in a portfolio context.

FINA 867Options, Futures, and Derivative Securities3

Course Number: FINA 867

Analysis of the properties of derivative securities that are commonly encountered in practice. Examines the theoretical framework within which derivative securities can be valued. Discussion of alternative hedging strategies for financial institutions and portfolio managers.

GRBA 852International Business3

Course Number: GRBA 852

Reconsideration of marketing, management, accounting, and financial concepts within and between foreign environments. Understanding of alternative cultural, economic, and political systems which affect the operations of business firms. Attention to functional business decision making.

MNGT 828Leadership in a Global Context3

Course Number: MNGT 828

U.S. enterprises operating in the global economy. The manner in which cultural, economic, political, and social differences affect the management of business, governmental, military, and other enterprises is considered. Problems of managing in Latin America, Europe, and Asia.

MNGT 853Data Mining Applications3

Course Number: MNGT 853

Data mining applies quantitative analysis to support humans in identifying actionable information from large amounts of data. Actionable means that value can be obtained, which for businesses usually relates to making money. This course will focus on how data mining has been successfully applied in business. It will also describe in non-technical terms how the statistical and artificial intelligence-based tools commonly used in data mining work. The course will also address ethical issues related to the use of information obtained through data mining.

MRKT 826Services Marketing3

Course Number: MRKT 826

Services marketing and the services marketing process. Key concepts, issues and terminology. Specific tools and frameworks enabling communication with other professional marketers and analysis of services marketing situations to make realistic recommendations for managerial action.

MRKT 830Strategic Issues in Marketing Communications3

Course Number: MRKT 830

Analysis and application of current concepts regarding the formulation and evaluation of marketing communication strategy in organizations which operate on a profit and not-for-profit basis.

MRKT 855Marketing and Globalization3

Course Number: MRKT 855

Globalization and resulting changes in the business environment. Access to new consumers, new supplies. The effect on consumer choices. Readings from scholarly and popular press, videos, and a “real world” application. Marketing strategies developed for Nebraska firms and organizations such as value-added food marketers. Prerequisites: GRBA 813 or equivalent

Cost for Nebraska Residents

  • Per Credit Hour

  • Tuition: $630.00
  • 3 Credit Hours

  • Tuition: $1890.00

Cost for Out of State Residents

  • Per Credit Hour

  • Tuition: $630.00
  • 3 Credit Hours

  • Tuition: $1890.00
Note: Full-time active duty military receive a 15% discount on tuition, bringing the rate to $510 per credit hour.

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What's it like to take a program online?

  • Quality learning experience

    The University of Nebraska has offered distance education courses for more than 100 years so you can expect a quality, rigorous experience. Online courses are often highly interactive with faculty and students communicating through e-mail, discussion forums and chat groups. You’ll have direct access to world-class faculty – researchers who are experts in their fields or practitioners with real-world experience. Also, you’ll be part of a community of learners and can benefit from the perspectives of students from across the globe.

  • Flexibility

    Online learning gives you the flexibility and freedom to attend your classes wherever is convenient to you. You can save time and money by being able to continue to work and by avoiding relocation or travel costs. You will be required to complete assignments in a certain timeframe, but in most instances, you can log in and complete coursework during the time of day that works best for you. You aren’t tied to a specific class time.

  • Service you expect from a leading University

    Online learners at the University of Nebraska have access to the same student services available to on-campus students. An academic adviser will guide you along your journey, library services are available to help you excel in your program and career services are available when you are ready to take your next step. These are just a few of the services in place to help you succeed.

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